The Crucial Importance of Search Engine Optimization in Internet Marketing

September 30, 2010 by  Filed under: SEO 

One of the great challenges of successful marketing online is getting your website or blog ranked highly in search engines such as Google, Bing and Yahoo. In this article I will explain what search engine optimization (SEO) is all about and how to learn mastery of it.

SEO is all about using certain methods or techniques on your website pages to make them rank highly in the search engines. With each promotional article you write you need to select your keywords carefully to make sure you are competing in a way that generates search engine results. You need to be able to do this with the knowledge that your keywords are in demand in a market space where you can compete with others without being overwhelmed.

Keywords need to appear in your article without the search engines interpreting them as spam. Ideally keywords should appear once in the opening paragraph of an article and once in the closing paragraph but no more than that. If you spread your article with repeated keywords it will be filtered out of searches on the basis that it is spamming.

It is important to make regular updates to your website or blog if you want to continue to improve your SEO ranking. These updates need to be done on a weekly basis. You should also try to make sure the content on your website is of consistently high quality – well researched and well written. The more unique and original the content you produce the better. If you can provide such information, people will want to return to your website over and over again. They are more likely to want to link their own website or blog to yours. This will then push your site further up the search rankings. Naturally, you want higher ranking sites to link to yours as often as possible. They in turn will help push your site further up the rankings.

Most people are impatient for results when marketing on the internet. However, there is no way of cutting corners and the only thing that will pay off is a combination of hard work on research and writing quality articles.

You must then repeat this effort over and over again with persistence and determination. Like most things in life, success doesn’t happen overnight and only the determined succeed long-term.

I have a background in business as well as having worked for a boss in various employment from politics to the civil service. I am currently involved in a consultancy where I advise on business start-ups in the renewable energy and building sectors.

Article Source:

Anthony Parker - EzineArticles Expert Author

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