Tips for Effective Search Engine Optimization

September 30, 2010 by  Filed under: Search 

Search engines index almost all websites on the World Wide Web, and run a search on them to throw you the most relevant results for your query phrase or word. These search results appear in a certain order of relevance and importance, which is the key concern of Search Engine Optimization or SEO. Owing to popularity of use of these search tools, websites have to get good rankings of their webpages for relevant keywords to get a large chunk of their traffic. On some websites, as much as 80-90% of the traffic is driven by the engines. This is how important it is to optimize your website to search engine algorithms.

The most popular engines on the internet include Google (which accounts for more than half of the searches on the internet), Yahoo and Bing. Each uses a distinct method or algorithm of ranking the webpages for the results. So, the same webpage may have different ranks in different engines for a keyword. It is important to know which search engine you are optimizing the website for and then follow a well laid out strategy to optimize for it. Most SEO efforts are generally targeted towards Google.

Here some onsite and offsite SEO tips on how you can improve the relevance of your site to targeted keywords:

Keyword and Key Phrases

Keywords are what you search for on the engines, and what the search engine searches for in the content/meta tags of a webpage. When the engine finds a match, it ranks the webpages based on the closeness of match and importance of the website, as perceived by the engine algorithm. Target a set of keywords/keyphrases that you believe are most relevant to the content of your website and are searched for frequently. After identifying them, make sure that the content of the webpage includes these around 3-4 times in the text. Overuse of keywords can have a negative effect, as the readability of page goes down and even search engines consider such pages ‘spammy’ in nature.

Meta-Tags and Page Title

There are two main meta tags of a webpage – the keywords and page description. Make sure both these contain targeted relevant keywords to the content of your webpage. The page title is also a critical element for onsite optimization – make sure that the title also has the target keywords in it without making it look too ‘spammy’.

Back Linking Website on Online Forums and Social Media Websites

To make your website appear important to the search engine, you need to have lots of back links from other websites on the internet. These can be achieved either naturally, that is netizens create them themselves or as a strategy, where you promote your website by linking it on other websites. This is an important part of offsite search engine optimization. Discussion forums and social media websites are two such channels where you can build back links to your website and also get some referral traffic through these links. However, the real benefit is of the search engines recognizing these links and perceiving them as an evidence of your popularity and authority on the internet. You can also build back links to your website by submitting articles on article directories and including links in the byline credit. is an seo company specializing in internet marketing and website design.

Article Source:

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!

You must be logged in to post a comment.

Prev Post:
Next Post: