Understanding Backlinks Part 3: Using Article Marketing Backlinks To Rank In The Search Engines

September 30, 2010 by  Filed under: SEO 

Article marketing is a great way to get information about your business to the mainstream. Many people look for articles than can educate them in various topics. The goal of an article marketer is to provide their audience with helpful tips that entice them to want to learn more. Article marketing is also a great way to build backlinks to your website.

Building backlinks to your website is the core of any search engine optimization marketing campaign. The more quality relevant links you can build to your website, the higher the search engines will rank your site in the natural search rankings.

Generating backlinks using articles is a simple as leaving a link to your site in the author bio. All article directories allow writers to leave a link to the source of the article, meaning yourself. The key to generating a good backlink is to hyperlink your keyword as the link back to your website. If you write enough quality articles, you may soon have hundreds of links to your site with your keyword as anchor text.

The significance of using your keyword as anchor text can not be overstated. When the search engines robots index the article directories and notice several links leading your website utilize a particular word, the search engines will automatically associate that keyword with your website. This in effect will help you to rank for your chosen keyword.

Another key to utilizing article directories and hyperlink keywords to rank is randomization of your keywords. You do not want to constantly use the same keyword phrase because it may not look natural to the search engines. The key is to use a couple of keyword variations with your anchor text. This technique will also help your site to rank for multiple keywords.

In addition to generating backlinks, article directories can also be a great source of traffic. If your article is informative and helpful, other webmasters or article directories may republish your article on their website as long as they do not remove your link. Republishing of your articles gives your more exposure, thus creating more one way links.

There are many benefits to writing great content and submitting them to article directories. One benefit is using article backlinks to rank your websites in the search engines, another is receiving great traffic from your articles itself getting ranked. Either way, it all begins with writing relevant content that provides a solution for your readers.

Eighty percent of search engine positioning has to do with generating quality backlinks, for a free detailed guide on generating backlinks, you can visit http://www.squidoo.com/free-backlink.

Article Source:


Marc Marseille - EzineArticles Expert Author

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