Video Marketing Strategy – Easy Tips to Follow for Great Results

September 30, 2010 by  Filed under: Video 

We all recognized that there cannot be a better way to be connected with your projected customers than to communicate with them in person. Since that is not often possible on the world-wide-web, a video may do that job for you.

Video can feel quite personal, and engaging if it’s produced well. Video marketing is the best way to maintain your customers focus. Video is a fresh and hot class of content, yielding wonderful results in terms of search marketing. Before I give you the tips let me tell you the number one thing to avoid: Do NOT use automatic video generating web services, sometimes called “article to video robot” or something similar. These sites offer a unique service that sounds fantastic, but the videos that are spit out reek of cheap production and the computerized voices are very annoying. You will not be helping your cause if your videos look and sound cheap. Do the videos right, well produced, or if you don’t know how to do that, hire a company to do it right.

Alright, so here we speak about a 3-step course to begin with creating an easy video marketing strategy, which can help you to build your business.

Step 1 – How to get videos on your webpage:

  • You have two options to get video on your website: host the video yourself or choose a 3rd party to do it for you and then embed the video on your site.
  • It is a good idea to choose a 3rd party to host your video, as hosting yourself necessitates that you have heaps of technical assets at your disposal.
  • For picking out a 3rd party platform, choices are wide open: you could choose from YouTube, Fligz, and Brightcove, etc.

Step 2 – Defining the video marketing strategy

  • Now that you have decided to use video, the second move would be to decide if you would like to host the video on your websites, the video-sharing web pages or both.
  • We all know that web sites like You Tube, Daily Motion etc get a lot of traffic, so posting your video on one of those internet sites means substantially more exposure. But there are shortcomings too; videos are watched on their web page, not yours.
  • What you might do is to put mini videos on sharing web pages and detailed ones in your web-site. This would encourage users to visit to your websites and uncover the rest.

Step 3 – Optimizing

  • There are several ways to improve your video marketing strategy.
  • Showcase your brand name in the video clip; give significant names to your video files for even better SEO; put captions to your videos and design compelling subject matter.
  • Use keywords in the title, description and tags of the video.

Everything you need to know about video marketing strategies can be found here: video marketing strategy – Article by CJ Pennington

Article Source:

C. J. Pennington - EzineArticles Expert Author

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