White Hat SEO Tactics

September 30, 2010 by  Filed under: SEO 

First of all let’s clarify what is white hat SEO? It is a type of search engine optimization. In this search marketing concept white is good and black is bad. In other words white is rule abiding and black is rule breaking.

While black hat is doing things that should not be done, such as cloaking, deceptive redirections, spamming robots, stealing copyrighted content, hidden links or text, white hat techniques includes creating engaging content interesting for visitors and building legitimate links (internal links and reciprocal links) for visitors to share what they found in your site. Building the websites with white hat SEO principles is a long-term process. And if you are going to play in the SEO game, you will have to play fair.

To have gradual improvement in traffic without risks you have to find companies what fundamentals you need for SEO success. You should deal only with companies with a legitimate track record if you are going to use white hat SEO tactics. All the methods will be explained by SEO companies. Choosing a SEO company you allow somebody to shape your online image. It may be very risky if it will be the wrong company because you do not want to be known as the source of spam, right?

Some SEO companies propose their clients ‘quick rankings’ and ‘instant results’ and these promises are very attractive. But to get top rankings and deliver with their promise, they cut their way through the line. And as a result their clients have short-term but unsustainable results. However, white hat SEO is a good record for your website and a ticket for long-term prosperity.

What SEO tactics you choose depends on your goals but remember that quality unique content will add value to your site and will be interesting to your visitors. The content-rich sites are more valuable to the search engines. It is time-consuming process but the results will be worth the efforts.

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Julian Lee - EzineArticles Expert Author

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