Link Building – 5 More Tactics To Help You Succeed

October 30, 2010 by  Filed under: SEO 

Search Engine Optimisation (SEO) is an increasing part of every business owners marketing spend, either as a DIY project or using the services of a SEO Company or consultant. There are many aspects of the SEO process, some are easy to do yourself, others such as ensuring your website is coded correctly may be better to use professional services. One aspect that many people can either do themselves or at least help with the guidence of your SEO professional is link building.

Link building is a critical part of the SEO process and can really set your website up for success or an epic failure if you are considering the path of DIY. So to help you get the most out of your link building campaign we have provided 5 tactics that will help you get to the top of Google and other popular search engines.

1 – Link Farms, Directories and Exchanges are for Suckers

Link farms, link directories and link-exchange networks are pretty much worthless links in the eyes of search engines these days. If you are approached by a “SEO” expert that preaches link-exchange networks are gold, or will submit your website to billions of link directories you need to run before they do more harm than good.

2 – NoFollow or DoFollow Does It Really Matter?

The discussion around nofollow links not passing juice has been around for a while, but does it really matter? If you create a network of dofollow links only it is going to be pretty suspicious in the eyes of search engines. Take the best of both worlds and create a network of nofollow and dofollow links; nofollow links are still a link after all.

3 – Link Portfolio Diversification

The list of ways or places you can build links to a webpage is almost endless it seems, so why put all your eggs in the one basket. Diversification will widen your network of links and provide you with a solid link portfolio.

4 – Tactics Will Win The War

Testing and developing a diverse range of link building tactics that are in line with your website and business goals, plane, time line and reality will provide results in the short term for longer tailed keyword phrases and set a strong foundation for ranking for short keyword phrases in the long term.

5 – Get In The Game

Listening and connecting with your target market can be a great way to boost your link profile. Use Google Alerts with specific industry keywords to keep up-to-date with news, reviews and opinions and write your own edgy opinion or review. Then hopefully consumers from your target market will read your information and reference it on another website. If you reference a website in your post make sure you link to them, hopefully if they are using a WordPress blog you should be you will gain a trackback. If not drop them an email and let them know you made a post and linked to them, hopefully they will return the favour.

Hope the above techniques help with your search engine optimisation campaigns.

Article by Bradley Davis, owner of SEO Company – Sixth Sense Marketing

Article Source:

Bradley J Davis - EzineArticles Expert Author

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