In given article some prominent aspects of search optimization for Google search are considered. We are not going to offer any magic ways thanks to which the site will for ever take 1st place on page of search results. We simply wish to give some good advice about links, design, context and site structure.
First of all, we will remind that Google search and AdSense are two independent networks. Placing AdSense ad on a site does not render any influence on a site rating in Google search. Sites with AdSense ad are processed by Google in the standard way and do not receive any advantages.
Rating definition in search system Google is carried out by means of numerous algorithms. Optimization for a search network demands to work out long-term strategy. For this reason we recommend to avoid techniques which ostensibly allow a quick raise a site rating. Most likely, those techniques are violation of Google rules. If you have doubts, look for the information at the various forums, ask members of the forums about information you are interested. Google has its own official forum for web designers where it is possible to receive the help from other participants, and also councils Google employees.
First of all, we recommend watching quality of backlinks to your site (references from other sites on your pages). To raise popularity of a site, inform on it to representatives of other sites with similar subjects or an audience to which your materials can be potentially interested. Create original and interesting context of a site which will attract users and, probably, they will want to give the reference to the information which has interested them on your site.
External links also are very important; they should correspond to our rules. Adding the link to other site, ask yourself following questions: “Will it be useful to my visitors?”; “Would visitors click on this link?” Do not participate in schemes of construction of links and purchase/sale of links to increase rating of PageRank as it may contradicts rules and can worsen a position of your site position in search results.
Optimizing site structure.
Your pages should have accurate hierarchy and relevant internal links. Also it is recommended to create file Sitemap and sign up with Tools Google for web designers. Those useful and convenient tools help you to learn, for example, where your backlinks from or by what inquiries visitors find your site.
Use title tags, clear and useful to users. For example, avoid such headings, as “the Main page” or “Welcome to my site”.
For images use attributes ALT properly describing their context. Google has prepared a short and useful video management on this subject and it can be found on YouTube and other video sharing sites.
Besides, if you regularly add the original context appealing to your visitors, Google will scan your site more often. It also will help to increase quantity of references to your pages.
At last, when working on design of a site it is important to think of convenience to users, and also be consecutive. To receive qualitative backlinks, support clearness of structure of the site and pages.
Arthur Sarks is co-founder of Compare Value SEO, internet marketing company which provides organic search engine optimization at very affordable cost.