Analyzing Alexa Stats To Increase Website Traffic

January 18, 2011 by  Filed under: SEO 
 

There are plenty of different websites and website owners that fail to utilize statistics as they work to increase website hits. While these different websites may be successful, they are not as successful as they could be. Alexa stats are just one of the many tools that successful websites and website owners use to increase website traffic.

It is important for all website owners to understand how they can analyze Alexa stats to increase the amount of visitors that they see in a given period of time. Knowing what to read from these analytical statistics will help you to run a successful marketing blitz.

Demographics

Alexa is great at pulling demographics from various websites, helping users to better understand who their viewers are and who their viewers could be. Think of demographic analysis as researching a target market – you are working to understand who you are targeting. The more that you understand about your target, the better that you can target them. Demographic information simply helps you to better understand what you need to do to target the individuals that you want to visit your website. This information is incredibly important in the world of advertising and marketing, crucial to the success of the biggest websites on the Internet.

Traffic Information

You need to know exactly how you are getting the traffic that you get on your website. You need to know the point of origin to better understand what is working for your website and what is not. You want to know if individuals are simply typing in URLs, coming in off of search engine results, or are coming in off of backlinks on other websites. If you want to get website traffic you need to know where your strengths and weaknesses are, as far as traffic is concerned. You can work on pushing your strengths while honing in on and fixing your weaknesses.

Search Information

Have you ever wondered what your target market is searching for? Have you ever wondered what search results bring people directly to your website? Alexa stats will help you to boost website hits by looking at the actions of visitors and potential visitors. You will be able to make changes to your website that will directly target those individuals, helping you to see better results and higher numbers. You will get website traffic and you will see an increase I both view numbers and advertising revenue if you tailor your website to the information you find through Alexa.

Alexa stats are a strong and invaluable tool for any website. These analytical tools help you to completely understand the makeup of your website and the traffic that comes into your website. They will help to show you where you need to push your focus to, and what you need to do to increase website traffic. This information will help you to better understand how to work with these statistics to eventually see the results that your website needs to be successful.

Tom Koh has been swimming in the primordial Internet soup since the 1990’s. He has pioneered several highly successful Internet ventures. Tom now helps others succeed by sending website traffic to help SEO, Alexa ranking and sales via one of his services: http://www.getwebsitetraffic.org

Article Source:

http://EzineArticles.com/?expert=Tom_Koh

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