How To Optimize Your Video For Search Engine Optimization

February 13, 2011 by  Filed under: Video 

Online browsers are loaded with bundles of online marketing videos. Once your video is ready for publishing, how can you ensure that viewer can access your video? Once you develop an effective video it is now time to undertake several steps to optimize it in your webpage or other online locations. Online videos today are fast becoming the standard medium for promoting products as well as publishing press releases, interviews, music, and so much more. In order to optimize your video rankings, which in turn will optimize your web page rankings, here are a few tips:

• Once your video is ready for publishing, ensure that the title tag of your video post is rich with keywords. This will improve your rankings in search engine results pages when web browsers go to search for a certain word or phrase.

• Search engine rankings may also be improved by incorporating appropriate anchor text, tags, and descriptions as these can enhance video search engine optimization.

• Also to improvise online video search especially for self-hosted Word-Press sites, it is essential to install Google XML Sitemap for Video plug-in. By doing this popular search engine like Google, Bing and others can discover about video content on your website and hence can help locate visitors to your page.

• It is usually recommended to publish videos on the first page of your website. Refrain from providing your site visitor an opportunity to skip your video. Never tuck your marketing video on some pages where your visitor might not even get to see. Make your video accessible and visible to reap maximum returns.

• Video sharing is another tool to optimize your traffic. Online marketers if appropriate should include certain functionalities that allow viewers to share your content and your video. For example you can include social media sharing buttons especially for popular sites like Face book and Twitter. Apart from this you can marketers can also provide their online viewers an option to email their video or link to others. This will help you to increase your reach and help your message to your to masses.

• You may also submit your video to top video portals such as YouTube, Google video, etc. These sites are great places to publish your videos as they are visited daily by millions of online visitors, hence, increasing the chances of your video being seen by as many online visitors as possible.

• Don’t neglect your content: Content quality should be regarded as the top most priority. Your video should be rich in quality content that provides complete information to your viewers and well-serve the purpose of video. Effective videos can generate instant response and your online visitor may convert into a potential buyer.

Brian Scott is a full-time self-employed entrepreneur. Visit Brian’s free website, and learn about making money in photography and receiving free digital photography help.

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