How to Get Into Email Marketing

February 18, 2011 by  Filed under: Email 

If you have a web site or a web page, you most likely need to be email marketing to keep it thriving. So exactly how do you do that? We will try to cover some of the things you must do to start it and keep it running smoothly.

The first move is to set up an ‘autoresponder’ script on your site or page. There are basically two different kinds.

1. Self-hosted

2. Third party hosting

Self-hosting is where you have all the form code, form urls and subscriber details on your own site. You can do as much changing and personalizing as you wish and it is a lot cheaper. But you need to have the knowledge and experience to install it and make necessary changes.

Third party hosting means someone else hosts the autoresponder and they handle all the codes and scripts and details. You can always log into their site and manage your system. The drawback is that it costs. Depending on how many emails and newsletters you will be doing, this is the easiest way to go.

Then all you have to do is set up a subscription form on your site or page. This is where your customers or visitors can sign up to receive newsletters or emails directly from you. The main reason for the subscription form is to prevent ‘spam’. Internet ‘spam’ today has taken on new meaning and it very much frowned upon, everywhere.

The purpose of the subscription is that your customer has requested that you send him/her these materials by giving you his information. This is what is commonly termed an optin. This will keep you out of trouble and any chance of being accused of ‘spamming’ anyone.

The true purpose of this is to begin your list building program. In order to truly succeed in the Internet marketing game, you must have a list. That is the one thing almost everyone agrees on that is thriving in here. On the Internet, in order to promote your web page or site, you must employ the use of an email marketing service. It is a serious mistake to underestimate the power of email marketing to your existing customer base for all future promotions.

In the scheme of overall Internet sales tools, it would be safe to state that email promotions count for a majority of current and future sales, so do not overlook this area.

If you are a serious internet marketer you’ll want to make every campaign better than the last with the best email marketing service available!

Track sign-ups, click-throughs, sales, and more. Convert contacts into customers while the competition sleeps with Email Marketing and explode your marketing ROI! Click on the links above or copy and paste the url below for more info or to start your free trial!

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