How to Start an Email Marketing Campaign

February 18, 2011 by  Filed under: Email 

Email marketing is no longer the cash cow that it was 10 years ago, but it can still be by far the most lucrative way you have to make money online if done correctly. It can help you brand your product, as well as gain a huge group of loyal followers for you and your business. In almost every internet niche an email marketing campaign is a necessary component to success.

The first step in starting an email marketing campaign is to start the process of list building by letting your visitors know you have a list. Create an optin box on your site or blog and tell your visitors about it. Make the box very apparent so that it is one of the first things your visitors see.

Next, the key is to get as many subscribers to your list as possible. You do not need to spend money on this at first. It is possible to get a pretty nice sized optin list by just using your existing social media contacts on Facebook and Twitter. Also, ask existing clients, friends, and family to optin, as well. If your list is good and well maintained it should grow all by itself.

You will also need to get an autoresponder and set it up correctly. This will allow you to send automatic emails at the proper intervals in order to hook your subscribers in. Do not try to sell them anything for about a month, and try not to send more than one email a week. These first three emails should provide valuable freebies or information to get your subscribers to trust you and open future emails from you. This is also important so that your emails do not go into the recipients spam folders; the better autoresponder will have protection against this.

One of the best ways to promote your list is to write articles based on your niche that send visitors to a squeeze page that is purely designed to get subscribers. This page is only set up to allow easy access to your optin box, and is one of the best ways for list building in a quick manner. This page can be so effective that 4 out of 10 people who visit the page will sign up if it is an attractive squeeze page.

If all this is too much for you to take on, it may be better to hire an email marketing service. There are many professional and affordable services out there that will allow you to focus on other aspects of your business.

If you are a serious internet marketer you’ll want to make every campaign better than the last with the best email marketing service available!

Track sign-ups, click-throughs, sales, and more. Convert contacts into customers while the competition sleeps with Email Marketing and explode your marketing ROI! Click on the links above or copy and paste the url below for more info or to start your free trial!

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