Email Marketing: An Effective And Inexpensive Way To Attract Customers

February 23, 2011 by  Filed under: Email 

Email marketing is a tool that is becoming more and more popular. Most of the known world is wired. That means most people on the planet have an email address. Email marketing is a simple but effective way to get information in front of millions of people instantly and at very low cost. In fact it costs nothing to send an email. If a company is able to create a compelling email it can go a long way towards introducing new consumers to the goods and services they are offering for sale. That means for the whopping price of zero dollars a company can place their sales pitch into the in-box of hundreds of millions of people.

If a company does not feel it has the expertise or the man power to handle this mass email opportunity, they can simply hire an email marketing service to do it for them. An email marketing service is a company whose sole purpose is to help businesses promote their products via email. It is a simple but powerful service that can free up other businesses to focus their time and man power on their products. Once the product is ready the email marketing service sends out the email announcing the product. It’s an excellent example of business symbiosis.

An autoresponder is sometimes used as part of the email marketing service. It allows for follow up information to be passed to the customers who have received the emails. The autoresponder can give the potential customer updated information or automatically answer basic question they may have. It can save many hours of man power by automatically providing answers to commonly asked questions, as well as be a valuable tool for any company that engages in email marketing. Autoresponders can also be used to let customers know the status of their orders. They make customers aware their orders have been received and are being fulfilled.

Adding a button that offers potential customers the option to optin is an excellent way to improve customer relations. Customers love choice. They like being able to decide whether or not to optin. This is one way for a company to know who has serious interest in their product or service and which prospect considers the email to be spam. This allows marketers to focus on potential clients who have expressed an interest in the product or service being promoted.

If you are a serious internet marketer you’ll want to make every campaign better than the last with the best email marketing service available!

Track sign-ups, click-throughs, sales, and more. Convert contacts into customers while the competition sleeps! Read our Email Marketing Reviews to find the best service for you! Click on the links above or copy and paste the URL below for more info or to start your free trial!

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