Can Content Drive Your Website?

三月 28, 2011 by  Filed under: SEO 
 

Wherever you look nowadays, you can almost guarantee that someone, somewhere, will be banging on about the value and importance of ‘content’: it’s the latest buzz word, or the new Holy Grail. If all that’s written is true, then you’d better take it seriously or you’ll be sunk. But why is this? Why is content so vital, and what constitutes good content?

Every website needs content – that’s a given. It may sound self-evident but without it, your website would be nothing. Content drives your website. It’s what visitors to your site see when they first arrive and it paints a vivid picture about your company, your values and the products and services you offer. Think of it as your portal to the world. Get the content wrong and you might as well jump ship now. It doesn’t really matter what fancy artwork and graphics you might have on your website: it’s the words that matter most. If you can’t inform and hold the attention of your visitors, then they’ll disappear before you even get the chance to show them all the wonderful things you have to offer.

So how can ‘content’ stop these visitors clearing off to other sites? Well, you’ll have to engage and, in some instances, entertain them. It’s easy to say, but in practice not that easy to achieve. However, a few basic tips might point you in the right direction. Obviously what you write has to be spot on grammatically and it needs to be informative: it doesn’t have to be effusive or wordy, just readable and relevant. Content is there to lure visitors in and tell them about the products and services you have to offer. The longer a visitor engages with what you say, the greater the chance you’ll have of converting this into a sale.

Let’s be honest about this – content has just one purpose, and that’s to sell stuff. Therefore what you write and include on your website has to be both persuasive and compelling. Obviously if you overdo the message or go all out for the hard-sell, as you’ll probably put potential customers off. All you need to do is explain what you have to offer and what makes your product or services different or better than the rest. If you’re passionate about what you do, it will show through. Customers value and appreciate this. If you feel you don’t have the capability to express this passion, then you may have to consider hiring in the services of an experienced marketing professional or copywriter. It might be an expense you could do without, right now but sometimes needs must.

Content has the power to determine your internet popularity. If your website has well-written, seo-friendly copy then it is much more likely to gain a higher ranking on search engines. Copy written with your essential keywords in mind is crucial. Google and the other major search engines base their algorithms around keywords, and always seek to deliver the most relevant search results for their users. It makes sense, therefore, that the higher you rank on these search engines, the likelier your website will come to attention of the potential customers. Content is ‘king’ they say: if that’s good enough for Bill Gates, then it should be good enough for the rest of us.

Jason Walker
Search and More
Internet Marketing made simple
www.searchandmore.co.uk

Article Source:

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