How to Produce a Video Sales Page That Gets Results

三月 28, 2011 by  Filed under: Video 
 

Video sales pages have been in the mix for some years now. This is because the number of internet marketers who use video to present their sales messages has grown. The internet is going through a very large social development. Video is one of the main factors that have fueled this change. On a global basis, people really like watching, sharing and discussing videos. They are able to connect more to video content than just plain written words. The main thing that his article should do is to help you see how to make your video more effective, if you follow these few guidelines.

First and foremost, don’t drag the video along and tease your viewers, without giving away the main benefit that they would derive from your product. From the very start of your video, you should let your potential customers know what to expect. Just the way you would mention your USP in the headline and then expand on it with the sales copy, you would do the same with your video sales page. Trying to produce too much excitement will actually make things worse than better. So don’t try to be dramatic and keep on target. Do not drag it out when telling your prospects about how beneficial your product is.

Secondly, make it easy for your prospects to share your videos if they want to. But, this does not mean you should distract your potential customers from acting upon your request. But, instead, place a share button alongside the video. This is so that if they find your content appealing, they can tell others. You need to do this carefully though. You do not want to overwhelm or confuse your viewers and stop them from replying to your call to action. After all, you still want them to be customers one day.

Crafting a balanced video sales page should be one of the main things that you concentrate on.

Last, add some flavor to your videos. It’s easy to just sit there and shoot a video. But, it isn’t always the best idea. Obviously, you do not want to chance doing anything that will cause your prospects to miss your message.

But, at the same time adding a bit of entertaining elements to your video won’t do much harm. You could achieve this with adding background music. Or, you could even consider adding food, dance or pets. Do not become too afraid to experiment with additions just because you are making a video. The more you test different elements, the better results you will get. In conclusion, this article lets us see that video sales pages are more effective than regular ones. As an online marketer, the most important thing that you should concentrate on is how many sales you make in the end. Producing a plan for your video will provide higher conversions. Create a sales page that will get you a whole lot of sales, but make sure that it leaves your targeted audience with a professional impression of you.

David Bain is author of the 200-page free-to-download “13 Pillars of Internet Marketing” eBook and founder of the 26-Week Online Marketing Plan. Download your free Internet Marketing eBook today.

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