Online Advertising to Create Brand Awareness

March 28, 2011 by  Filed under: other 

The Internet has evolved from being just a modern tool for communicating and socializing into a powerful medium for information dissemination. This is most evident in the use of online methods to advertise products and services in order to strengthen brand awareness among target consumers.

An overview of online advertising:
Delivering marketing messages to consumers used to rely heavily on more traditional media such as television, radio and print, but with the advent of online advertising, promotion of goods and services have shifted focus to the realm of the Internet and the World Wide Web.

There are many forms of online ads. Some of them include contextual ads on search engine results pages, interstitial ads, online classified advertising, advertising networks, banner ads, Rich Media ads, social network advertising, and e-mail marketing, which most of us encounter as e-mail spam.

This wide array of options for targeting specific markets has become an attractive feature of marketing via the web, drawing in companies looking to strengthen their brand’s presence in the most effective means possible.

Competitive advantage:
Advertising over the Internet has grown exponentially over the past decade precisely because it has perceived advantages over more traditional forms of advertising. One major benefit of online ads is the immediate publication of information and content. Add to that the unlimited reach of the Internet across the boundaries of geography and time and you’ve got a powerful platform for getting your marketing message directly to your target market.

Another advantage of Internet advertising is the efficiency of advertisers’ investments. Advertising online is a very flexible method of marketing because it allows ads to be customized and tailored to fit the various contexts in which it is going to be placed. This kind of customization is available on both content and posted websites.

For example, online advertising systems in some major search engines allow ads to be shown on websites that have content relevant to the advertisement. It is even possible to show them alongside the search results of keywords related to the product or service being marketed.

Behavioral targeting:
Behavioral targeting is another plus point for Internet advertising. Not only are ads being tailored to the context of web pages, but they are also targeting specific consumers based on how users click on links historically. A users click-stream will provide advertising systems with the information about what that user is interested in.

For example if a user recently visited a number of fashion or shopping sites, the cookies on the user’s computer will tell advertising systems to provide fashion or shopping related advertisements for the user even if he/she is visiting sites unrelated to fashion or shopping

These complex yet highly individualized forms of marketing are putting Internet advertising at the forefront of other forms of promotion, making it an attractive option for many companies.

Jaxky Lim wants to share his knowledge about internet marketing and Pay Per Click ads. Based on real life experiences, his PPC pay per click site is created to share those resources so people can benefit from it.

Article Source:

Jaxky Lim - EzineArticles Expert Author

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