How to Find A Niche: Your Most Important Marketing Lesson

March 29, 2011 by  Filed under: SEO 

Today’s topic is how to find a niche. This is a crucial concept and must be understood by every single person who aspires on becoming a profitable internet entrepreneur. Discovering profitable niches is entertaining and you will have several aha moments when you feel you found a goldmine.

Online success could be achieved either by building a hugely effective internet site that becomes an authority in a niche or by creating a bigger number of smaller sites and monetizing through distinct strategies like Google AdSense or selling ClickBank or Amazon goods.

How to find a niche – why bother?

The main reason why you ought to get used to doing niche investigation is that creating a website around a keyword nobody is searching for is completely wasted time. You’ll find so many people who develop internet sites that never get even 10 visitors total so the owner ultimately decides to give up the domain.

There might be two reasons for targeting the wrong niche:
– creating a web site on a subject nobody’s searching for
– deciding on a topic like make money which has a crazy level of competition

How to find a niche – the most effective tools

Let’s talk about the tools that could enable you to find a niche.

The first one and also the one it’s best to begin with is the Google Keyword Tool. Google offers this good tool that gives an estimation of the monthly visitors on any topic together with some related keywords. This allows you to find a niche you’ll be able to dominate and the precise keywords you should target.

You should generally choose a keyword which has at least 2,000 monthly phrase match searches. This can vary significantly depending on what you want to accomplish with that site but anything less than two thousand I feel is too low.

A much more sophisticated keyword research tool that truly teaches you how to find a niche is Market Samurai. What this does is to offer a way more detailed analysis, which includes some powerful facts like the commercial value of the keywords, the number of competition and my absolute favorite, the SEO competition which reveals the first ten competing websites on any keyword.

You find out precisely how optimized the competing websites are and how are they obtaining their backlinks. With some exercise, you’ll have the ability to determine rapidly if a particular keyword is worth going for.

How to find a niche – final recommendations

I believe locating a great niche is not that hard at all when you get used to it. Whatever you choose to focus on, don’t forget to do your keyword investigation and uncover a keyword phrase with a decent number of searches and an acceptable level of competition.

There are actually very few circumstances in which I write a new post that’s not laser targeted on a specific keyword. This is what you need to do too, at least until you grow to be successful and have a lot of people who are watching your every single move.

Planning is key. In case you want to make a living off the internet, you need to plan your every move. This is the thing that is gonna take you there.

Learn how to find a niche, the most significant skill an internet marketer could ever acquire! For additional information, check out George Tiganus’s MLM success blog.

Article Source:

George Tiganus - EzineArticles Expert Author

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