5 Quick Tips to Supplement Affordable Search Engine Optimization

三月 30, 2011 by  Filed under: SEO 

With all that we have to do to manage our presence online, we sometimes forget that there are simple things we can do to help our marketing along when it comes to search engine placement. You may very well have a great company in your back pocket supplying affordable search engine optimization but there’s still plenty that you can do on your own to boost those efforts. Here are 5 quick tips that take very little time and give you greater control over your SEO

Go After Competitor Keywords

Some might call it shameless but it’s a powerful way to keep up with competition, especially if you know that those are the money keyword for a competitor. Granted not every keyword they target is going to be the best choice – especially if they’re targeting and ranking for extremely competitive terms. You can however examine those competitive terms and see if there are long tail variations to start bringing in more focused traffic without all the competition.

Aim for Double Listings

A double indented listing is like gold in the search results. It’s a great way to get a dominate share of the market for specific keywords and to ensure that you’re getting high click through rates from organic traffic. To achieve this, work with your affordable search engine optimization company to get multiple pages of your site ranking for similar keywords. Additionally, make sure those keywords link to one another to share the relevancy utilizing anchor text for those targeted keywords. It’s not guaranteed to work but when done correctly you increase your odds of getting a double listing (or more) in the search results.

Use Google for Quality Keyword Research

There are a lot of fancy tools out there for keyword research, and doing your own is a great way to supplement already affordable search engine optimization services. You don’t need those fancy programs though because most of them pull their data from the primary search engines and other open directories. Take the time to manual jog through your market in the search results to look for related terms, suggestions, long tail variations and less-competitive terms that others may not be targeting.

Optimize On-Page as well as Off

An affordable search engine optimization service can certainly get you the quality links and rank you need, but before they can do anything your website needs to be relevant and ready to receive that traffic. If it’s been a while since you’ve updated your content you may want to make sure that your titles, your alt-tags, anchored links and body content are relevant to the new key words that you’re targeting. If you’re not sure how, your SEO company can help you.

Know your Link Quality

Link quality is important – far more important than quantity. You may have more links than a competitor but they’re ranking better because they have better quality links to match the quality content on their site. Keep a few things in mind if you’re going to do some of your own link building in conjunction with an affordable search engine optimization service: Get links from authority sites, link to and from related content specific to your niche and always use anchor text where possible.

Keep these 5 things in mind and you’ll be able to provide your own force to push your website along in the search results. Just remember that when you’re working with an SEO agency, you should always let them know what you plan to do to supplement their efforts and if they have any suggestions based on your intentions.

Affordable search engine optimization doesn’t have to mean a sacrifice in the quality of links or the quantity of service. Google Juice Cafe is a proven and professional backlink builder that consistently delivers results. For improved ranks and a dominant web presence contact us today – leave your competition behind you.

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Ruaridh Drysdale - EzineArticles Expert Author

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