Organic Search Optimization

三月 30, 2011 by  Filed under: SEO 

There are basically two ways to drive traffic to your website through search engines. The first one is through advertising in search engines, and the second one is through organic search engine optimization. The first refers to bid or paying for a keyword and then having your advertisement appear in selected specified places on the search engine results page (SERP) once the keyword is typed by a searcher. The second refers to the act of employing a series of methods or techniques to increase the ranking of a website in the organic search results-or the list of websites that the search engine has ranked according to their relevance to the keyword searched.

How do you go about organic search optimization or search engine optimization (SEO), as it is commonly referred to? There are a lot of skilled SEO companies whose job is to optimize client websites using technical intelligence and expertise. But if you want to learn how it is done, it doesn’t hurt to study some SEO basics so you know how the process should follow. A working knowledge of the SEO process will also help you evaluate a potential SEO partner if you do decide to hire one.

The first and most important step in the organic search optimization is to know your target audience. As with any marketing initiative, it is crucial for you to communicate to an SEO company who your potential clients are. This is important because the SEO process is all about learning the search habits of your target customers, and then using this knowledge to utilize search engines as a touch point for marketing your products and services to the relevant market.

Taking your target market and their internet search habits into consideration, the second step now is to look for keywords that they are likely to type in the search bars of search engines. This step is a little tricky, because aside from considering your target market, you will also have to consider the competitiveness of the keywords that you select. Your goal should be to come up with keywords that are the least popular among your competitors but could be highly popular among your target market. For best results, you should have a list of keywords containing as many items as the pages of your website.

Now, what do you do with your keywords? The third step involves writing or rewriting your website content to make it more compelling, and inserting your keywords where you can. Throughout this step, you will have to make sure that you keep your content flowing naturally, and within the ideal length. Some internet professionals claim a webpage should ideally have between 400 to 500 words, maximum. Others claim that longer content on a page is better. So, experiment and see what works best for you. If your content is longer than the quote mentioned then you can always try splitting it up into two or more pages to achieve the 500-word per web page mark.

Finally, when it comes to keyword appearance, experts say the ideal number of keywords in a page should be two to three, with each keyword appearing two to three times as well in the same page. Be careful that you don’t overdo your keyword appearance because keyword stuffing-as the practice is called-is considered as a black hat SEO method that could cause your website to be banned by search engines, and you could find it very difficult trying to make an internet come back once your details are blacklisted by the search engines.

Mohamed Shaalan is the founder of Acid Marketing, writer and an expert in marketing communications with an impressive track record, particularly online marketing. I have created Acid Marketing to help newbies and professional Internet users to make money online. Whether you are a part-timer or successful entrepreneur this is the place where you should be.

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Mohamed Shaalan - EzineArticles Expert Author

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