The Tide Is Turning As Google Puts Another Twist in SEO

三月 31, 2011 by  Filed under: SEO 

SEO Companies are taking note of the recent Panda/Farmer update just released by the search giant as it continues to improve and refine its ability to provide quality relevant search results to its users. A large number of SEO Companies both in the US and abroad have registered a number of concerns regarding how this update will or has impacted their clients in the Search Engine Results Pages.

The question, which has not been addressed in a multitude of articles discussing these recent changes, is why these recurrent objections and concerns are being weighed and measured in such a dark and disenchanting light. Three things come to mind in the midst of these most recent SEO Company crises. First, as FDR said, “The only thing we have to fear is fear itself.” Secondly, courtesy of William Shakespeare, “The Lady Doth Protest Too Much.” And third, The Google Algorithm is in a constant state of evolution with updates occurring at least one or more times a month. This is a systematic process designed to deliver the most up to date, highest quality, and most relevant results to its users. Typically these changes take place without a press release and without a deluge of overactive rhetoric professing impending categorical doom to both SEO and those sites maintaining a Top Traffic Ranking.

The announcement of the Google Algorithm change last month provided us a unique opportunity to see the ‘psychology of a search engine’ up close and personal as its plays out in the real world of search. The purpose of this algorithm update was to eliminate the proliferation of duplicate content, from an interpretive analysis by Google, and to bring down obvious AdSense driven sites that replicate content from other Internet Properties with little or no value other than to provide a venue for oftentimes questionable Internet Marketing campaigns. The sites that were affected by this change to the algorithm account for approximately 12% of the millions of Internet Properties currently serviced within the Google search network. That’s a lot of sites, but in the relative scheme of things, it is a small fraction of the Internet Properties on the WWW that provide useless poor quality content that has been pirated from legitimate Internet Properties and professional SEO content writers.

The challenge brought forth through the Panda/Farmer update is driven by the same forces of past changes to the Google algorithm. There is no news here than the same consistent message that Google must provide relevant fresh content to its users. For Google to maintain its enormous influence in the world of search it must do this better than anyone else in the search industry. There is nothing more frustrating than to conduct a search and have several obvious spam sites returned in the organic listings. As Google must become more accurate and precise in providing search results to its users so too must SEO companies. SEO companies must become more adept in providing Search Engine Optimization strategies that assist Google in its quest to maintain its position as one of the largest search engines in the world.

Contrary to popular belief, Google does not discourage search engine optimization. In fact, Google encourages SEO and has clearly indicated that SEO should and will be rewarded if it is truly done in the right way. The right way in this case, is to satisfy the ‘Search Giant’ by providing content that is new, unique, commands authority, and satisfies the needs of the people that are searching for the content.

So the lesson once again, as it is with link building, is an issue of quality, relevancy, and authority, rather than quantity and subservience to the ‘Path of Least Resistance.’ Content is still king, but in a much more refined form lending credibility and authority to the author and allowing Google to remove volumes of less desirable verbiage from an already very crowed Internet environment.

SEO strategy in this highly competitive search environment must once again re-evaluate its most fundamental precepts. The process of SEO has three primary markets to satisfy. The first and most significant are the major search engines. The second is the client and their vision for whatever product or service they provide on the Internet. And the third, of no less significance, is the actual consumer and their specific needs. Through a true re-evaluation of SEO strategy the complex and oftentimes divergent needs of these three entities must be satisfied. The future of SEO is one of complexity and diversity, one which accurately reflects the needs of this new Internet Marketing Triad. And as is true with people, these three entities have more commonality then difference embedded within their independent natures.

Copyright, Jackson Internet Consulting Group, George Jackson is the author of this article. For more information on Internet Marketing, Search Engine Optimization, and Web Design please visit:
NJ SEO New Jersey SEO Company providing affordable Internet Marketing solutions.

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