Why Start Talking Before Selling To Your Email Marketing Lists?

March 31, 2011 by  Filed under: Email 

Through various effective methods you can grow your email marketing lists but an ever increasing email list is not much good unless you know about and utilise proven techniques to communicate effectively with your members. Through establishing a conversation with them, you will then be able not only to educate but also recommend products for them to buy.

There are two types of messages that you can send to your email marketing lists. The first is through a sequence of messages that are sent periodically. The first few messages can be on the basis of one per day then this can be reduced to say once every few days. These messages should be evergreen in content and certainly not up to the minute topical, so whatever it contains will be as relevant today as it will be in a few years time when someone joins your list in the future and reads in then. Make sure you don’t include anything current newswise or topics that won’t be appropriate or relevant sometime in the future.

The second method takes the form of broadcasts which can be sent daily or perhaps weekly as a newsletter or tip of the week style. This will contain up to date information to help the reader and you can use whatever is occurring in your niche to keep your members updated on latest trends, events and happenings.

It is important to appreciate that your email list members will not really appreciate being bombarded with sales messages with every mailing you send to them. There is already a lot of sales noise that clutters up email boxes and the recipient will be more inclined than ever to just delete your message if they know it is another sales message to join the other dozens that they probably receive every day. So what should these email messages contain to make you different and stand out from the crowd? The target to strive for is a mix of content and information that educates, entertains and helps but also ensuring that there will be the occasional sales message recommending a product that will help the reader.

The essential point to understand is that someone who receives, on a regular basis, email messages that are valuable and can help, inform and enable them to progress will be of far more value than receiving every message that takes the form of a hard sell. This very effective method of sending email messages is to try and build a relationship with the members of your opt in email list. Through the building of a relationship, they will be able to identify and have an empathy with you, to make a bond with you and, most importantly, build a trust in you. Once that is established, when you do recommend a product to buy, as they now trust you, they will be far more inclined to act on your recommendation than a faceless marketer who just sends them random messages to buy the latest offer.

As can be seen, there is a skill to learn for how to talk to your email marketing lists in order for you to ultimately profit from them. It is so much better to cultivate the relationship over a period of time than dive straight in and ask for a sale. And by following a proven strategy to build and develop your opt in email lists, you will create a niche internet business of real worth as you will have cultivated a responsive and engaged customer base.

The few online marketers that use simple but highly effective email list building and nurturing techniques are the ones that really profit. It is not difficult if you know what to do and how to create an email list that will eat out of your hand. The strategies I am using get results. Now you can use them too! Discover more at my review of NewPowerListBuilding at build an email list

Article Source:


Michael Tasker - EzineArticles Expert Author

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!

You must be logged in to post a comment.

Prev Post:
Next Post: