Bloggers, Is It Important To Control Your Blog Domain Name?

May 19, 2011 by  Filed under: other 

Do you have a blog? Do you own the second-level domain name of that blog? If you don’t, you could be making a mistake you will come to rue later. For one thing you are going to miss a lot of traffic and maybe even empower a competitor; for another you could end up paying much, much more for that name when you finally realize your mistake.

What do I mean by a “second-level domain name?” Right, let’s be sure we are all on the same page here: Suppose you own a blog hosted on Google blogspot by the title TheArdentBirdwatcher.blogspot.Com. Notice the extra dot between the items “TheArdentBirdwatcher” and “blogspot?” That extra dot means your domain name is actually in the third position. Blogspot is second. “Com,” always a top-level domain, is in first position. So, if in addition to the Google domain you also own “TheArdentBirdWatcher.Com,” then you don’t need to finish this article because you do own the second-level domain name to your blog and you are safe. If on the other hand you don’t own that name…then it might be a good idea to continue!

Now back to our blogspot example. Google Blogspot blogs are a great way to start. They are free and you don’t need to have any talent as a graphic artist because they come with dozens of wonderful templates in all the colors of the rainbow to choose from.

Still, you have to admit that TheArdentBirdwatcher.Blogspot.Com is quite a mouthful. As a rule of thumb, if you have to say your domain name more than once to a potential customer, then the name is too long and too confusing. The birdwatcher bit is difficult enough to remember, but throw in the “blogspot” part and you will almost be able to see the phrase fly over your listeners head and out of sight and mind. All the potential customer is likely to remember is the TheArdentBirdwatcher and the Com–which unfortunately will not be you!

You can still take advantage of Google’s excellent system with your own second-level name. Most registrars and resellers allow you to forward traffic from your own name to your blogspot site for free. That way you have the best of both worlds for yourself and your customers.

At this point you may be saying to yourself, “I don’t care about customers. I just want to share my birdwatching experiences with others!” And that’s often the case. But at some point you may find yourself with so many followers that you will begin wondering if you couldn’t make money at it. More to the point, how are you going to feel when you find that some of your followers and potential followers are mistakenly landing on TheArdentBirdwatcher.Com and the owner of that domain name is making money off them?

At this time it costs less than ten American dollars to register a domain name. But if that name has already been registered by someone else, you could spend thousands to get your hands on it. You don’t think that will happen? Check out some of the stories on the web. There are many instances where bloggers who failed to purchase their domain name at the same time as their blog domain have found later that the second-level name was purchased by another individual only days after they went online with their blog and the price has since risen by many multiples. Somebody apparently had more faith in their blog as a commercial venture than they did. Survival on the Internet requires a little paranoia.

Buy your second-level domain name at the same time you go online with your blog at Blogspot or WordPress or whatever. If you fail to do so you could find yourself missing out on a lot of traffic, empowering a competitor and ultimately paying an extremely high price for what can be an extremely inexpensive item.

Looking for inexpensive domains in all the wrong places? Visit Mike Nardine at http://www.CheapMikesDomains.Com and get great low prices, with free 24/7 award-winning support and free email, forwarding and lots more.

Article Source:

Mike Nardine - EzineArticles Expert Author

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