Bing Drops a Social Nuke In Its War With Google

May 26, 2011 by  Filed under: Search 

Is Google the only place you optimize a website, and what is this Bing all about?

Considering these are only bricks and mortar business owners with very little knowledge about the online marketing world, it obviously means that people are beginning to become aware of the Microsoft creation called Bing which is arguably an outdated and very sloppy excuse for a search engine. Some very interesting revelations have come about in the last 24 hours that really makes a difference in this growing battle between Bing & Google and a confirmation of the business love affair between Facebook & Microsoft.

The Mechanics of What Bing has done

The joining of hands between Facebook & Bing is quite well documented amongst professionals in the SEO game. If you conduct a random search in Facebook, then scroll to the bottom of the results page you will notice that you have a series of listings that have been delivered into Facebook via the Bing search engine. So this was just the beginning, a slow drip feed of Bing into the Facebook world but now they are stepping it up – and seriously!

In a make or break move, Bing has declared that it is totally re-shaping its search algorithms to integrate with the powerful social data available on Facebook. Essentially this means an entire change in the way it delivers its search results (long overdue some would say).

In a statement released by Microsoft they said the following –

“The best decisions are not just fuelled by facts, they require the opinions and emotions of your friends. Search is now more than a fact finder – [In this update] marrying fact-based search results with your friends’ street smarts to combine the best data on the Web with the opinions of the people you trust the most and the collective IQ of the Web.”

Just some of the amazing data they will analyse & insert into their algorithms will be things like:

  • Friends “Likes” – Seeing which of your friends have liked or advocated a website in the search results
  • Personalised Results – Meaning priority results will be given to you based upon your own “likes”, hobbies & those of your friends also.
  • Collective IQ – Meaning, when you are researching it might analyse what you are missing in your search to find something and then pick up those missing pieces by integrating data from your friends off Facebook to help deliver you results. After all, people do often turn to other people you know and trust when looking for things.
  • Businesses & Website Owners Opinions – It will deliver the voice of businesses & website owners to display their social interactions in the search results.
  • Universal “Like” Button – By installing the improved Bing toolbar searchers can now Facebook “Like” any website they wish. This seriously helps out under privileged webmasters.

The Shift in Search Market

Well for several years it has been the biggest acknowledgment of the modern day business era watching Google rise to fame in such a short period of time, overtaking Alta Vista and Yahoo being the dominant and powerful search engine leaders of the 90′s. Well, interesting to note that while Google still holds the lion share here in Australia with a 95% piece of the search market action our benchmarking allies in the USA have seen a major shift in recent times with taking over more than 30% of the USA market in April, 2011, according to Experian Hitwise.

What it means for businesses around the world?

Well the message to business owners is quite simple! Analysts have been preaching from the rooftops for over a year now about the era of social advocacy. It is more important now than ever that you begin to promote your business on social networking websites around the world. Facebook welcomes you in with opening arms, allowing you to promote your business for free. With continuing to take large chunks of the search market share, and their announcement of the new social driven search algorithms you are left with no other option but to embrace a social media strategy for your business!

Update: Feeling a little red faced and bare bottomed, Google has yesterday embarked on a worldwide PR blitz announcing the global launch of its social search feature. It is not ground breaking news that Google has been developing and trialling it’s new Social Search feature however it’s probably fair to say that in this case their arch enemy Bing has certainly beat them to the chase.

With the matrimony between Facebook & Bing you must seriously question the ability of Google to win the race for socially driven search results. Watch out for Bing and start planning for the next generation of search engine leadership.

Don’t forget that Bill Gates & Microsoft (the owner of Bing) have been at the helm of software technology, controlling the majority of desktop screens with their Windows Operating System since before Google was even a twinkle in the eye! What do you think?

Oracle Digital are dedicated to helping others learn about SEO. You can visit our website and learn all about Search Engine Optimisation.

Article Source:

Clint Maher - EzineArticles Expert Author

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