"Book Trailer" Lottery: Improving Your Odds

May 26, 2011 by  Filed under: Video 

By now, everyone – author, publisher, reader – knows that any book worth its salt has a trailer. A book trailer, for those of you who’ve been stranded on a desert isle for the last decade, is a short video commercial for a book, not unlike a movie trailer. In addition, we all know how it’s supposed to work. You make your trailer, post it to YouTube, then within a couple of weeks it goes viral, everyone hears about you and your book, and finally, your book hits the New York Times bestseller list. Unfortunately, as everyone who has NOT been stranded on a desert isle knows, it rarely works that way.

It’s a little like the lottery. You’ve definitely got to be in to win, but your chances of hitting the jackpot are extremely slim. However, unlike the lottery, you can do something about improving the odds of winning — of getting your book trailer noticed. All too many authors and publishers seem to think that posting the trailer on YouTube and a handful of social media sites is all that’s needed. While those sites may be the prime movers of video trailers, they are only the tip of the iceberg.

In addition to the other video sites such as Yahoo, DailyMotion, Metacafe, MySpace, and Hulu, there are a ton of niche sites for trailers. To begin, do a search for “book trailer” on any search engine and you’ll find plenty of websites dedicated to showing book trailers exclusively. Then keep digging and you’ll find places like AuthorsDen for author trailers, Christian Book Videos for Christian book trailers, and even a site dedicated to comicbook video trailers called, you guessed it, ComicBook Trailers. Whatever your genre, there’s a good chance you’ll find one or more sites that are a perfect match for your book.

Once you’ve found a number of sites on which to post your book trailer, I would recommend making your first stop TubeMogul’s OneLoad service http://www.tubemogul.com/, which at the time of this writing was free for up to 100 uploads (“deployments” in their terminology) per month. This service enables you to automatically distribute your video content to multiple sites at once. The service has over 25 partner sites, which include the biggies, as well as an option to enter your own custom sites (the niche sites you’ve found). Once you set up accounts on the partner and custom sites, all you have to do is upload your book trailer to the OneLoad service and tell TubeMogul to distribute it to all the selected sites. The other nice thing about the OneLoad service is that it also provides cross-site reporting of viewing statistics, and will even transcode your trailer to optimize it for the different video sites.

Remember, a book trailer is simply one marketing tool in your book promotion arsenal. For it to be effective you have make sure it gets noticed. Don’t sit back and wait, or you’ll be disappointed. Do a little work and you’ll be pleasantly rewarded.

Thomas E. Barich
T-Flix Productions, LLC
Home of TeaserFlix Book Video Trailers

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