Search Engine Optimization: Why Your Business Needs It

May 26, 2011 by  Filed under: SEO 

The Internet could be a wonderful tool to help your business grow. It can be an inexpensive way to reach a huge mass of audiences and markets as well as to market your products and services to them, wherever they are in the world. It can level playing fields, and let the smaller businesses compete with bigger companies.

However, the Internet-with all its information-rich websites-can potentially become your business’ number one enemy. Thousands of companies and businesses-some of them directly competing with yours for the same markets-can easily set up their own websites. If you are not careful, there is a chance that those other companies will create a huge online presence and eventually attract the majority of your market, leaving your business with just the crumbs or worse.

Your website’s goal should be to become the top ranking search result for the keywords (which can also be composed of two or more words) relevant to your business. In fact, according to a Google survey, being listed on a search result’s third page or further meant that you are losing more than 50% of your potential customers and losing revenues in turn.

How do you make sure that this does not happen? Through search engine optimization.

Search engine optimization (SEO) is a web marketing tool that aims to improve the visibility of a website or a web page in search engines, such as Yahoo! or Google, through organic means. The main objective of this strategy is to create a bigger web presence for a website through natural or unpaid search results. Skillful SEO will get a website or webpage to higher rankings in search results for a particular keyword.

So, how will your business benefit from SEO?

SEO positions the website to the top-ranking search results, ensuring that your target visitors-most probably business partners and investors or potential customers who search for the specific keywords relevant to your company-will see your website and click the link to it. In the virtual world, SEO is the big, red directional arrow that attracts potential customers’ attention and points them to your shop. With good SEO properly doing its job, a website can expect to go higher up the search results ranking which translates to an even bigger, flashier arrow that ushers customers to your business.

SEO is a particularly good online marketing strategy because it requires minimal expenses and has a higher return of investment than other forms of online marketing tools. SEO benefits your business long term since properly optimized websites can hold their rankings with very minimal supervision and effort. Unlike other forms of marketing, SEO also works to your business’ advantage nonstop and allows your business to be accessible to its market from anywhere all the time.

Through the above benefits, SEO also ensures that you increase product and/or service sales. SEO thus becomes a catalyst for your business’ growth.

Increase your ranking in search engine listings and get more information on the Traffic Geyser Program. You can also try out the Traffic Geyser Trial.

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