SEO Consulting for Big Brand E-Commerce Websites – What Are the Challenges for SEO Consultants?

五月 26, 2011 by  Filed under: SEO 
 

Every SEO consultant working on a big brand E-commerce website must not only be excellent at marketing a website, but also capable of explaining to the executive board of directors what are the SEO strategies he is going to use and why they are proven to work. The clients do not need not be experts on search engine optimization. It is necessary to simply inform them of the structural basics of what search engine optimization entails. There are also certain challenges that only an SEO consultant with ample expertise in this field of big brand E-commerce optimization can overcome.

Why Big Brand E-Commerce Websites are not as Successful as “the little guy” in achieving First Page Positions

Big brand businesses are often comprised of a huge number of products and pages – not to mention keywords which can span into the thousands or even millions. Due to the fiercely competitive nature of the online marketplace, it is neither simple nor easy to optimize for every product or service from the bottom up. An SEO consultant must create a major body of content-rich information in order to rise to the top of search engine rankings for every product or service.

Any SEO consultant knows that it is no coincidence that small and medium sized businesses have a better chance of getting to the first pages of Google and other major search engines. With small and medium sized businesses success requires a highly pinpointed, strategic, and consistent flow of search engine optimization techniques. This process is more easily achievable with “the little guys” because they do not have thousands or millions of keywords to optimize.

What SEO Consultants Know that Renders SEO Services an Asset to a Big Brand E-Commerce Website

Any business manager or executive who has attempted to master even one of these components of SEO understands what a massive undertaking search engine marketing can be, and understands why enlisting an SEO expert is quintessential.

Some of the experience and knowledge that SEO consultants possess that make them an asset include:

• How to establish and maintain an algorithmic grasp on search engine behavior
• How to measure and sample data from search engines
• How to efficiently track and manage search rankings
• How to manipulate and optimize content effectively
• How to establish an optimal presence in organic search results

How SEO Consulting Companies Target Large Numbers of Keywords

Perfecting a website’s performance for targeted keywords is an intricate process. The challenges for SEO consultants involve breaking down the site into levels, and tracking keyword density and usage within each level.

Recognizing the levels of a website’s pages is the first step toward optimizing for specific keywords. As a search engine optimization specialist, your analysis will classify the client’s site pages into four levels: the home page, the category pages, the subcategory pages, and the product pages – decrementing in keyword optimization importance, respectively.

Distributing Targeted Keywords among Thousands of Pages

The SEO specialist must begin to identify the important specific keywords for each page. Although hundreds or more keywords can affect the ranking of the homepage, the top 50 to 100 of its keywords are usually focused on for optimization. It is understood that some of these keywords and phrases will overlap with those targeted for the category pages. The home page should feature the primary keywords used throughout the site, since this page is the most definitive and prominent area of the website.

The second level is category pages. There are many category pages on any big brand E-commerce website, and 5 or 10 keywords must be tracked for each. Cumulatively, that can add up to over 100 main keywords and phrases in all, just for category pages alone.

Thirdly, the subcategory level must be addressed. Every website has a varied number of subcategories, ranging anywhere from a couple dozen all the way up to thousands. For sites with a small amount of subcategories, each subcategory page can be tracked individually for its top 5 to 10 keyword phrases. This technique mimics that of the category level.

For sites with a larger number of subcategories, a sampling strategy should be implemented. With this method, subcategories are segmented into three classes: most popular, moderately popular, and least popular. Around 200 keywords are then identified from each class.

Finally, the products pages are the fourth level of the keyword optimization process; these are handled using the specific long tailed keywords.

Why SEO Services Are Essential

This is merely the groundwork put into place to initiate the testing and continuous re-tweaking of keyword placement and usage. This does not even begin to delve into the SEO tools to glean information on keyword performance used or how to analyze the data collected. Clearly, revealing the complexity of the process can demonstrate to the client why an expert SEO consultant with previous experience in optimizing big brand E-commerce websites is entirely essential in order for traffic and conversion results to be maximized.

Nashat Mostafa is the founder and CEO of SEO 7 Services. Throughout an extensive career as a Montreal search engine optimization consultant, Mostafa has worked along side many companies both large and small, to plan and execute effective, results-driven internet marketing campaigns. He has also arranged many SEO training seminars and has published countless articles, in an effort to assist small business owners – in taking advantage of the latest trends in SEO and social media marketing, achieving top search engine placement positions, boosting website traffic, increasing conversion rates and improving Return on Investment (ROI). Montreal SEO 7 Services is well-established in the field of internet marketing and search engine optimization, serving a broad range of industries from fashion and jewellery manufacturers to medical data and software development companies.

Article Source:

http://EzineArticles.com/?expert=Nashat_H._Mostafa

Nashat H. Mostafa - EzineArticles Expert Author

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