A Basic Introduction to Search Engine Optimization

May 27, 2011 by  Filed under: SEO 

Google SEO, Search engine optimization, web search optimization or website optimization are phrases that are used interchangeably to describe the practice of engineering a website so that the programming, language and copy are appealing to search engines like Google, Yahoo, Bing and Ask.

Research shows that many people do not look beyond the first page of results when they search for a website online. For this reason website owners try and position their site at the top of the search results list and it is generally accepted that the higher your webpage is in the results, the more traffic you will receive.

Google SEO involves modifying areas of a website so that it appeals to the processes that the Google search engines use to compile their rankings. Here’s our guide to best practice SEO methods.

What Does Google SEO Mean for My Site?

If Google SEO were a chicken and your site were an egg, which should come first? Google SEO. Every time. Many website owners plan and implement a website without fully considering how that website will look to the search engines.

What you always need to bear in mind when designing all areas of your site, is that search engines like Google are robots… they are not real people. They are therefore not interested in fancy graphics, flash movies and inspiring copy; they are looking for certain words and “read” the text on your website to find out if it is relevant to the search term being addressed. If your site is not optimized to appeal to these robots then you will quickly discover that your site is nowhere to be seen in the search engines and gets very little free traffic (if any). This is fine if you are planning an extensive external marketing campaign but anyone who has a small budget and needs to attract organic traffic will absolutely have to write their website with Google SEO and web search optimization in mind.

How Do I Perform Google SEO on My Website?

Effective Google SEO involves looking at a large number of different areas of a website and fine tuning the structure and content so that it is search engine friendly. Making the relevant changes is often quite easy, providing you know what you are doing. Look around ezine articles for useful information on all elements of Google SEO and web search optimization. Take a good look around and invest time and effort into understanding everything you need to know about the art of improving search rankings.

Alternatively, you may wish to order SEO help and advice from an expert. There are many online companies who can help you with this.

What if you just top the search rankings and get the traffic your site deserves?

I know how hard it can be to get a high ranking on search engines like Google, but if you want to get that top spot you need website copy that works. Our online editing and proofreading services can transform your web content and help you get the results you dream of.

Our content editing services are quick and simple and will get you real results.

Don’t give up hope, it’s NOT impossible.

Article Source:


S. E. Moore - EzineArticles Expert Author

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