How Google AdWords Content Network And Bing Can Work For Your Online Business

May 27, 2011 by  Filed under: PPC 

Monopolies aren’t good things for business, on the consumers and end-users points of view, and competition will be a healthy sign of doing business. Things like end-users not having more choices and probably the lack of control on prices will be encountered when monopolies are around.

A reason why any form of competition will always be welcome to people and whether it is with traditional business or business on the internet arena. The entry of Bing is welcome news to online marketers, because the monopoly that is presently in will be threatened and further services will be expected to improve.

With Bing challenging the dominance of Google AdWords in the advertising arena, it is an improvement on services. People will expect that Google will make sure that they will always have the edge in terms of features and this will be to the advantage of online marketers.

And Bing also being new in the online advertising field, will aspire to give the best to online marketers. What advantages that Bing can bring and what it should provide to marketers can be any one of the following things.

  • Bing, being new, has to provide online advertisers with much lower rates than what they are presently having. It cannot be denied that despite having loyal followers of Google, these people will also have chances of trying Bing.
  • The competition in Bing may not be that stiff yet, as of the present, being new in the online advertising arena. People using Bing may not have plenty of competitors appearing on its results pages just yet, because of it being new in the game.
  • The threat that Bing can bring can mean a threat to the dominance of Google AdWords content advertising and Google may take this seriously. This can bring more improvements on features and benefits online marketers can expect from Google.
  • On the side of the marketers, this opportunity can help them decide to have advertising programs on both networks and probably give them more benefits. This move will be better for the two networks, having advertising opportunities for both of them.
  • Bing meanwhile, allows marketers to target users based on gender and ages. This is something new which is not present with content advertising on Google AdWords and better for the advertisers.

The entry of Bing to the online advertising area is a breath of fresh air to online marketers, being another option that they can use. This option is better for them in a sense that it can bring success to their business.

Although advertising in Bing may not be a guarantee that you will have success in this endeavor, it is a good thing that you have options. It may succeed and you’ll be happy, after all.

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