Yahoo Search Compared To Google Search – Yahoo Search Focuses More On On-Page SEO

May 28, 2011 by  Filed under: SEO 

Anyone who knows anything about SEO will know that a good SEO campaign always consist of two components – on-page and off-page SEO. Some people call this on-site and off-site SEO and they both mean the same thing. What is the difference between on-page and off-page SEO?

In brief, on-page SEO refers to any form of search engine optimization done on the website. For instance, changing web page titles and meta tags are considered on-page SEO techniques. Off-page SEO refers to any form of search optimization done outside the website. For example, link building is considered part of off-page optimization.

When performing SEO on a website, it is important to remember that there are more than 1 search engine on the Internet. The current leaders are Google, followed by Yahoo and then Bing. Bing used to be known as MSN (founded by Microsoft) and they are catching up fast. But at this time of writing, Google still leads the pack by a rather wide margin. Yahoo is struggling to keep pace with the search giant. Still, Yahoo can deliver a significant portion of high quality traffic. For this reason, many webmaster focuses on SEO techniques that will work for both Yahoo and Google.

In practice, sound SEO fundamentals will always benefit the website. Here are some examples of solid SEO fundamentals.

1) Original content. – Try not to post duplicate content (e.g. news stories) on the website. Content should be original and should not be copied from anywhere else. You can reprint articles occasionally but the condition for doing this is that the reprinted articles must be of high quality and must bring real benefit to your site readers.

2) Simple and clean coding. – Do not try to use complex forms of coding when creating your website. Many high ranked websites in Google and Yahoo are just simple HTML pages. The reason why these pages rank so well is that the search bots find it easy to determine the type of content on the site. In addition, search bots also find it easier to find and index HTML links on static pages.

3) Keep a clean and well organized linking structure. – Search bots will visit sites periodically to check for new content. So if the links are well organized, the site tends to be indexed more deeply. For example, the search bots can crawl up to 5 or 6 levels deep if the structure is well organized.

The above are just some examples of sound SEO fundamentals. Tests have confirmed that Yahoo search bot responds better to on-page SEO. Here are some tips on how to rank higher in Yahoo based on on-page factors.

1) Use keywords in page title.
2) Use static pages whenever possible.
3) Include good old Meta tags.
4) Use static text links to link to external and internal pages.

Yahoo search engine optimization is easier compared to Google SEO. They can contribute lots of natural search traffic for your websites. Host your sites with ipage budget hosting, and learn more about ipage from this ipage coupon promo website. Read more about the Company’s hosting and their advantages. Grab the latest ipage coupon code discount for 60% discount off ipage hosting.

Article Source:

Darren W Chow - EzineArticles Expert Author

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