3 Attitudes That Will Lead to Certain Failure With SEO

June 30, 2011 by  Filed under: SEO 

When many companies start out with their SEO, they end up failing due to their own misguided attitudes about this excellent form of online marketing. One of the benefits of hiring an SEO company is that these mistakes never happen. If you are keen to get the most from SEO then avoid these three common attitudes that will only lead to failure.

1. Having a Great Website is Enough

Some companies wrongfully believe that if they get a really good website designed then this will be enough to win them customers. A website which looks great and functions well for the user is a necessity. By improving the user experience through design and navigation the chances of making conversions is improved.

However, it won’t work on its own. First you have to get people to visit the website, and this will take just as much effort with a good website as it will with a poorly-designed site. If you get a great website designed then this is a good start, but you will still have to work hard at your SEO to see results.

2. Being the Best Company is Enough

Even if you know that you are the best company and that you are miles above your competition, any SEO company will be able to tell you that this is not enough. Again, when it comes to SEO, you are trying to make your website more visible online. Just because you are the best and you offer an excellent product or service, this doesn’t mean you will get found.

It helps to have a great product or service, but the common misconception is that this is somehow enough to justify only working half-heartedly on your SEO which will only lead to failure. There is so much competition online that you need to do everything you can to get noticed even if you have a great product, which means taking advantage of the targeted traffic generated by the search engines.

3. Once You’re Ranking, the Job is Done

This is one of the biggest sins that a newbie can make with SEO, and is one that a dedicated SEO company will never make. It happens when a company puts in all the effort to ranking its website, but then as soon as it starts to rank it stops putting in any more work, thinking that the job is done.

The truth is that this is only the beginning.

Getting to the top of the search engine rankings is a great achievement, but staying there is quite another. You can bet that your competitors will be trying to get there as well, so as soon as you accomplish your aim make sure you keep up the work to maintain your position.

Don’t Lose out with Your SEO

When you start working on your SEO, don’t make any of the above false assumptions which will only lead you down the wrong path. If in doubt, always consult a dedicated SEO company to find out exactly how to take full advantage of SEO from the word go.

Marcus Miller is an SEO and internet marketing consultant with more than ten years experience promoting websites. His expertise revolves around getting people to your site and then converting there visit to sales when they get there.

If you have an idea for web-domination and no one else can help, and if you can find him, maybe you can hire your own personal A Team – Bowler Hat, your one-stop – The Birmingham SEO Company

The web offers a range of opportunities to market your business, but only a small percentage of businesses tap into it effectively – get in touch with Marcus to find out how to start winning online: marcus@bowlerhatsolutions.co.uk

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