How to Set Up an SEO Campaign in a Week

June 30, 2011 by  Filed under: SEO 

As any SEO expert will tell you, SEO is a long-term strategy which takes time and constant effort before you start seeing results. However, that doesn’t mean you can’t get started up quickly. If you are ready to start trying to rank for relevant keywords in the search engines then here is a quick guide to how to set up your entire campaign in a week.

Day 1: Objectives

Don’t just start up an SEO campaign because it seems that everyone else is. Is your aim to sell more, to bring in more traffic for advertising or to generate interest around your product? How much traffic are you hoping realistically to generate? Which visitors do you want to land on your website? These are all questions to ask yourself before you start to do anything else.

Day 2: Research Keywords

Ask any SEO expert and they will be happy to explain to you the importance of keyword research. This is absolutely essential for any SEO campaign, so make sure you don’t skip it.

Start by writing down a whole list of all the keywords that you can think of, the words that your potential customers might be using if they wanted to find your products and services. Once you’re out of ideas, use a free keyword tool such as Google AdWords to generate some more ideas.

Put them into a spreadsheet, organise them, choose the most relevant and essentially get a feel for what you think the best keywords are to target. This is often the hardest part for anyone new to SEO, so it may be worthwhile getting an SEO expert to help you with this part.

Day 3: Check Keyword Potential

Go through your best keywords using a keyword tool and analyse the competition. There are a number of tools you can use, from free ones such as SEOQuake for Firefox to ones you have to pay for.

In this stage your aim is to find out how easy it will be to rank highly for certain keywords on your list by analysing your current competition for factors such as PageRank, backlink numbers and keyword optimisation. This will take a while, but by the end of the day you should have a list of keywords you know you can rank for.

Day 4: Analyse Website

Once you have the best keywords to target, take a good look at the content on your website. Analyse all of the on-page SEO areas including the title, the H1 tag, the content, the URLs and the alt tags, then make sure that you choose a keyword for each page and optimise it. Try to optimise the whole site for your chosen keywords and you’ll be ready to progress to the next stage.

Day 5: Decide on Tactics

Now your content is optimised, you need to decide how you will start ranking. Having keywords in the right places of your website is a good start, but SEO involves a lot more than this. Now you will need to start building links back to your pages.

Will you:

write articles or press releases for directories?

generate social media links?

post answers to questions online?

get involved in social bookmarking?

start up a blog?

There are many ways to build links and you need to decide on your tactics right at the start.

Day 6: Assign Roles

If you are alone running your website then you are going to be responsible for all the SEO. However, for larger websites where you have lots of staff it is a good idea to decide who is going to be responsible for what. You can choose one person for all the SEO work, or one person for generating content and another for link building. Alternatively, hire some outside help in the form of an SEO expert to take control of the whole process.

Day 7: Get Going!

Now you’ve got everything in place, it’s time to start creating content, building links, working on your social media profiles and whatever other tactics you have decided on. The sooner you start, the sooner you’ll start ranking.

Remember that SEO is a long-term strategy, and you will have to work at it consistently, even when you are ranking well, if you want to experience long-term success. But as you can see, if you’re keen to get going then it really is possible to start up a campaign in as little as a week.

Marcus Miller is an SEO and internet marketing consultant with more than ten years experience promoting websites. His expertise revolves around getting people to your site and then getting them to do what you want when they get there.

If you have a site or an idea, and no one else can help, and if you can find him, maybe you can hire your own personal A Team – Bowler Hat – for all things SEO Birmingham

The web offers a huge opportunity to market your business, but many businesses are missing out – get in touch with Marcus to find out how to start winning online:

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