How To Get The Most From Your Email Blasts

July 27, 2011 by  Filed under: Email 

Email marketing is a great way to promote your business or service to a large number of people. Here are a few pointers that I have found to make my email blasts more successful.

1. Take the time to create a good opt-in list. It may be tempting to buy one of those “10,000 Email Addresses for $10.00” lists. In a word – don’t. They often contain bad addresses and spam red flag addresses. Even if they are legitimate, the chances that many of them would be interested in your product are slim. You will end up with a ton of unsubscribes and spam complaints, if they read your message at all. It is far better to start by asking your loyal customers and friends to help spread the word. The goal is quality, not quantity.

2. Give them something of value. Many people think this means discounts. While discounts may work in some instances, the key to a long-term subscriber is to provide them with a steady stream of information that will make their life better. Share your expertise in your email blasts and show them ways to solve their problems. This has long-lasting value to them.

3. Use an email system. It is possible to use an email client like Outlook to handle small lists, but you will quickly out grow it. There are hundreds of email systems out there that allow you to manage your list, create your messages, send your messages and track the results. The cost is usually based on the number of e-mails you send each month. Most new email marketers with an average list can expect to pay between $30 and $75 per month for a good system with the features you need. That may sound like a lot, but it usually works out to a fraction of a penny per address and well worth the expense in the long run. An email blast is definitely cheaper than snail mail!

4. Make it easy for them to give you money. Set up a shopping cart so they can purchase on the spot. Most major web players like Google, Amazon, Yahoo offer very inexpensive shopping carts that are easy to use. usually you pay a fee for each transaction. That means you only pay if you make some money first! Expect to pay around 5% of the transaction cost.

5. Make it easy to leave. Many new email marketers don’t get this one but it is very important. Every message should have an obvious unsubscribe link as well as your name, address and phone number. By making it easy to leave, people are more likely to give your newsletter a try. In addition, if someone really isn’t interested in your message, are they going to buy anything from you anyway? Let them go and keep your list tight!

For more information on email blasts, please visit

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