Get Started With Video Marketing

October 22, 2011 by  Filed under: Video 

One of the first things to consider when deciding whether to create your own videos or hire it out is the equipment that is required. The equipment you’ll need is certainly much less expensive today than it was several years ago. You will need a pretty good camera. There are many models to choose from but you’ll be smart to get one that allows you to film in high definition if you can afford it. You’ll get videos that look and sound great if you can go that route.

You should definitely spend some time learning to use the video camera you’ve purchased. Make some test run videos to practice using the new equipment. As you make a few test videos, notice what kind of lighting you have to work with and try different lighting levels to see how they turn out. One thing many people forget about or don’t think of is the setting of your video. Be careful of what items may be around you and could show up in your video. Clutter or distracting items may take the viewers attention away from what you really want them to see and hear.

Creating videos for your small business marketing strategy is something that you should go into with a plan. It’s not difficult to do a video, but it shouldn’t be done without an objective in mind. Determine what want to accomplish before you record the first video that you will post online. Ask and fully answer these questions before you begin:

  • What message do I want to convey in my videos?
  • What format do I want to use for my videos?
  • What mood do I want to create?
  • Where do I want to post my videos?

Don’t try to get too fancy. At least at first, you’ll likely see more success if you keep your videos simple and short. Most of the time, every marketing video you do will need to be short because the attention span of people searching the internet is not very long. Videos that last one to two minutes tend to be more effective and anything longer than three minutes will rarely get seen all the way through.

One of the mistakes I see business owners make the most often is talking too much and rambling. Before you record anything, be sure you know what you want to say and how you’ll say it succinctly. Talking too much makes your video longer and loses the attention of the viewer right off the bat.

To capture and keep the attention of the viewer, your opening shouldn’t be much longer than about ten seconds or so. When you have their attention, move directly into the message you want them to get. Give the details you want to give without rambling. Simply state your message then follow up with a link to the site you want them to visit to learn more.

Don’t forget to provide people who see your video a way to contact you and interact with you personally. This will continue to build trust that you need.

Kelly Dear works with small businesses to develop and implement individual online marketing strategies. Making sure each of the businesses she represents is found online by potential customers is key. If you are a small business owner who wants an honest and creative approach to online marketing, call Kelly to help develop the right plan for you.


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