Increasing Video Traffic in 4 Simple Steps

December 3, 2011 by  Filed under: Video 

If you are looking to increase video traffic and your online exposure through your video marketing efforts, there are some simple and yet crucial steps that you can take to ensure that you are optimizing your strategy, utilizing your time effectively and providing great value which will essentially determine your video traffic and the popularity of the videos that you create and publish.

1. Content is Still King

Whether it be in article marketing, blog posting or online videos, content is still the most important factor that you need to consider and ensure that you provide high value content that answers your viewers’ most pressing questions and delivers great information, strategies and useful tips that they can actually use and implement. Never be afraid of giving away too much good content – you will reap the benefits because it will position you as an expert in your field and it will allow people to trust you and the message that you provide in your videos. It will also keep them coming back for more video, thereby increasing video traffic and loyalty.

2. Learn to Promote Effectively

Once you have published a video, either on YouTube, your blog or any other publishing platform, it is then crucial that you promote the new video as much as possible to generate video traffic and get the video and you content seen by as many people as possible.

Utilize social media marketing sites such as Facebook, Twitter and LinkedIn, your own blog, create a status update on your YouTube account that a new video has been created and email it to your list if you have one.

Do not be afraid of promoting yourself – if you have truly created a video of value, then you want as many people to see it and benefit from your high quality information, tips, strategies and information that will help them in some way.

3. Be Unique

In order to generate greater video traffic and make your videos stand out, use your unique talents, creativity and skills. Take what you know about creating videos but add your own unique touch to it that will essentially differentiate you from all the other videos online, beat your competition and keep your viewers engaged and interested.

Being unique is great for online branding, engagement with your viewer and of course, generating more video traffic as people get to know you and become interested in what you have to say through your videos. Do not be afraid to stand out! The internet is overloaded with information, so you need to find your unique angle and step into that to create maximum likeability, branding and traffic.

4. Stay Consistent

Consistency is the key if you want to build a loyal following, brand yourself as an expert in your field and generate targeted traffic to your videos from people who are genuinely interested in your products and services. In order to maintain consistency, you need to have a strategy in place to make you accountable and serve as a reminder about publishing your videos on a regular basis.

Some ways that you can create this consistent is to post your videos on a particular day, with a theme – such as Question and Answer Tuesday, or Top 5 on Friday. Anything that will let your readers know what to expect, help you to maintain consistency and generate increased video traffic as your videos grow in popularity.

Nina Vucetic is an Online Video Marketer, helping people achieve maximum success and online exposure for their business. products and services through the power of internet video marketing.

Video marketing is becoming one of the most powerful ways to increase your online exposure, deliver quality content and create an engaged group of viewers for your products and services. Get more helpful tips on generating Video Traffic and creating an effective Video Marketing plan.

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