Email Marketing Ideas You Can Bank On

January 31, 2012 by  Filed under: Email 
 

When it comes to your internet business, nothing is more important than sorting through a large clutter of people, and finding a small “niche” or group of people to sell to. The more you refine your niche, the more profitable you stand to be, and the less work you have to do when it comes to converting them into customers.

Because of this, market segmentation is pivotal. You will lower your overall costs of advertising also, and the best way to sort through the clutter and market to these people, is via an autoresponder. With an autoresponder, you can “funnel” your leads and market to only the people who have requested to receive your information.

This is actually a great way to boost your conversion rates and to stay profitable in your business. An autoresponder is simply a software or application that allows you to send messages to your leads automatically. All you have to do is write out the messages, insert them into your autoresponder, and generate leads. This is where the fun begins. A great site with an excellent autoresponder service is a site called AWeber.

You should check them out if you want to have success with your email marketing campaign. When mailing to your opt-in subscribers, don’t email them everyday. This annoys people. And something even more annoying is when people email twice a day – everyday. I hate that.

Whenever someone starts to mail me everyday, I see right through their intentions and click on the unsubscribe link immediately. I consider this a form of spam also, and it’s something that I don’t tolerate. And if you’re like me, you probably don’t tolerate at all either. Catch my drift?

When you capture your email leads, make sure that serve them up with valuable information. This is a great way for people to sample your expertise, all while building up your credibility. The more you demonstrate value in your email newsletter, the more people will start to think that your product is good.

I know this from personal experience. Years ago I used to sell a particular product that was in a niche that was incredibly rabid. I started my newsletter and the more I incorporated my personality and daily activities, the more people started to ask me questions, and buy my product.

I became a sensation in this niche over a short period of time. My product got excellent reviews, and I got no refunds at all. It was a good product, but I let my niche dictate which direction to go into when it came to creating the product. And you know what? You have to do the same thing.

Email marketing is a great way to turn prospects into customers, and to get people to start viewing you as an expert in your niche. The more you offer friendly advice and helpful information, the more you will profit and will become a dominant force in your niche. I’ve seen it happen, and I’m confident that it can happen for you too.

Good luck with using email marketing successfully in your business.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He currently has a free book about internet marketing that helps small business owners market their business online successfully. To learn more and to download this free book, simply visit his website here: http://www.internetmarketing-rules.com

Article Source:
http://EzineArticles.com/?expert=Randall_A_Magwood

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!


You must be logged in to post a comment.

Prev Post:
Next Post: