Learn SEO – The Two Essential Areas Of Focus

February 16, 2012 by  Filed under: SEO 

So you want to learn SEO? If so, and you’re completely new to the art and science of ranking a website or multiple websites high in the search engine rankings, then it’s vitally essential to increase your SEO knowledge. You are either the biggest asset or worst liability when it comes to getting top 10 rankings for keywords. And even though, learning SEO can be difficult, it’s vital to the success of your business and it’s something worth investing your time to learn.

In this article, I will give you insight into two areas you will need to know more about in regards to search engine optimization. If you want to learn SEO in the most effective way and have the power to rank websites quickly and easily, then make sure you read every word on this page!

On-Page SEO

When it comes to search engine optimization, there are basically two main areas that will demand your focus, on-page SEO and off-page SEO. First, I will talk about on-page SEO. There are a variety of factors on your own website that you can adjust and tweak to help you maximize your ranking potential.

These on-page factors include the following:

– Title tag
– Header tags
– Meta description
– Meta keywords
– Image alt text
– No follow tags
– Page interlinking
– Outbound links
– Clean code
– Website loading time
– Bounce rate
– Domain URL
– Domain age

In fact there are many more of these on-page factors but these are the most important ones to help you rank highly. It’s essential to make sure these on-page factors are optimized for the search engines, otherwise you can sabotage your rankings.

Off-Page SEO

When you learn SEO you will quickly understand the importance of on-page SEO factors, but what is even more important is the off-page factors. Most on-page elements are easy to optimize and don’t need to be optimized multiple times in the future. This is not so with off-page SEO, which is essentially getting other sites to link back to your website.

Off-Page SEO factors include the following:

– Inbound links
– Anchor text links
– Do follow links
– Links from a variety of sources
– High quality page rank links
– Link velocity (normal paced link acquisition)
– Social buzz (this is increasingly becoming more important)
– Link authority

As a rule, the more anchor text links you can get pointing towards your Website, the higher the rankings you will be able to achieve in the search engines. Link building can be done in a variety of methods: Naturally, manually, or automatically. It’s generally best to achieve links through a mixture of these methods.

If you are putting out high quality content and doing so on a regular basis, then you may get some natural inbound links. But relying on people to link to you naturally can be a very slow way to get ranked. This is why it’s important to learn SEO that covers manual and automatic methods to building links as you will be able to get more links in a shorter period of time.


To quickly and easily achieve high search engine rankings, you must focus your time and energy on two main areas, on-page SEO and off-page SEO. If you learn SEO that covers these two areas in great detail, then you will be setting yourself up for success right from the very beginning and you will have a great skill that will become a major asset to your business.

For more information visit Learn SEO.

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