Deep Linking Gets Traffic to Inner Web Pages

February 17, 2012 by  Filed under: SEO 

Link building is the process of building backlinks for the home page of your website. Link building strategies help the URL of your website reach the top of search engine results. This is a very important way of marketing your business to the public, and gaining web traffic in return. However, a lot of information about the product and service is often found in the inside pages of the websites. Therefore, even these inside pages must reach the top of search engine results, in order to create a positive impact on business clientele. The backlinking of inside pages is known as deep linking.

Therefore, you need to aim at getting your inner pages listed for top keyword searches. This technique also means more and more of your pages get indexed by search engines.

Deep Linking SEO practices are particularly useful when the consumer searches for very specific product or service categories – E.g. a search for “Chinese silk carpets”. Such a search will not produce any relevant keywords if your company only uses backlinks for the home page. This is because it is less common that a company selling carpets specifies “Chinese Silk Carpets” as an item on its home page.

In this way, deep linking helps you to provide potential clients with the precise information they want to have. When the client discovers that this is the inner page of the website, he will be more tempted to look at the complete website. Thus, you can also hope to sell more items than what the customer initially was looking for. The other, logical advantage of establishing a deep link for most of your pages is that, this increases the numerical possibility of your website content showing up in search engine results. If 3 or 4 out of the top 20 results link to any page of your website, you are almost guaranteed to get some visitors each day. These visitors will have the chance to look at different pages of your website, increasing your sales.

Creating good backlinks to your inner pages is a task you should assign to a good SEO firm. SEO firms have wide experience in providing deeplink services. There are a number of intricacies that any deep linking process involves. For instance, deep links must be created only for pages which are likely to arouse the maximum interest. Also, there must be an order of the pages that a customer is most likely to visit first, second, third etc. A customer looking for product reviews or gaining more information about a product might visit a forum link first. Thus, if you have a discussion forum on your website, you should give preference to deep linking that page. This also means that the pages you link depend upon your target audience. If you are a wholesaler, a retailer will be more interested in the design and price of your product. SEOs possess the expertise to guide you on such crucial intricacies of inner page linking.

Javion D is the author of this article on Inner Page SEO.

Find more information on Deep Linking here

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