How Can I Improve Rankings in Google?

February 17, 2012 by  Filed under: SEO 

Search Engine Optimization plays a significant role in positioning the website’s Google ranking. These organic rankings provide a seamless traffic flow without paying a penny. By using the best SEO tricks, the website owner can get their web pages ranked on the top pages of the search engines. This initiative in fact can further help the company’s website to increase its profitability, and draw more business through different online platforms. So SEO in true sense remains countable amongst the finest credible source delivering the most authentic insights of the results desired by an individual.

If there are positive factors related to SEO, there are also many false stereotypes that have been rumored by the critics or say anti SEO elements. Many critics supporting this school of thought are of the view that SEO is completely a useless process. The websites can get ranked without using any SEO tricks. But if the online SEO aspirants will go by the words of experienced experts in the same field, they could easily figure out the truth. According to them, ‘SEO is necessary to get the targeted website on top. But when SEO is complemented by the right content, it automatically starts accelerating the page rankings. But site without content could result in complete business fiasco.

The other factor that could impact the Google rankings is the link exchange potential. The links received by the SEO person doesn’t give immediate results. Google’s faith lies in the sites authority which is largely judged on the variety and quality of links. Links add authenticity to the site and makes it easily approachable to the online users. It makes the web site more conceivable to the spider crawler and later indexes its data base to provide the best results. Without the link building process no site in this world could excel on the search engines. As the result of it, the site in the later stages will struggle hard to rank on the search engines and traffic on the whole will suffer largely.

Besides this, the quality of meta tags, site speed and internal linking also remains the most focused areas by the SEO service providers. The speed of sites recently came under scrutiny when it became a ranking factor during the Caffeine algorithm update from Google. When a page load time becomes a ranking factor, it means the SEO person has to keep an eye on it else web site’s position on Google could show a major downward shift. Therefore, the online users can now say that all these aspects are coherently linked to SEO and they must be monitored well to get the expected results on the Google search engine.

The keywords enriched texts, use of HTML language in line with the principles of CSS validation, Meta description, site map creation and better interlinked pages also remain some of the key areas which could impact the Google rankings. If the SEO person keeps a complete track record of all the current developments in the above mentioned areas, it is assured that the web site will get ranked on the very first page of the Google engine, which in fact continues to be the much anticipated goal to achieve.

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