The Role of Search Engine Optimization Specialists

February 17, 2012 by  Filed under: SEO 

Search engine optimization is the art of improving the visibility or attractiveness of a website or a webpage in search engines through the natural search results. It is known that the more recent and the earlier the web page appears the more visitors it will receive and the higher rank it will have. Search engine optimization may target different types of search including images, videos, academic and scholarly search. The people who make search engine optimization possible are known as search engine optimization specialists. They have the duty of observing and determining what keywords and phrases and or/terms are most popular with people and what type of information people search and the most popular search engines. To understand the role of a search engine optimization specialist one has to look at their complete definition. A search engine optimization specialist can be a part artist and/or a part clinical researcher.

He can be considered a part artist because he has to create a blend on site pages. To build a better webpage and an attractive one, traffic has to be diverted to that specific webpage and one also has to design the webpage so that it can be ranked high. It is often very difficult to do both these tasks at the same time. The search engine optimization specialist has to make sure that he knows about all the sources of traffic as a clinical researcher. This is important because the target of an optimization specialist is to attract the maximum traffic in a very less time. A detailed research has to be conducted and numerous factors have to be kept in mind to do this. All firms try to achieve the top ranks on different search engines through their experts. The final aim is to generate as much revenue as possible.

Some of the key points considered by an optimization specialist are:

• Do not optimize for a single word or a keyword. In fact, look for phrases or longer words. This will be more effective and in this way you can ‘kill’ competition. The smaller the word, the more competitive it would be. So, if you choose a bigger word or a phrase for that matter, it would prove to be more beneficial for you and will gain you a higher ranking.

• You need to place your keyword phrase or word throughout your page and especially twice or thrice within the first 25 words of the text. The beginning of your text will actually be the most important part of your text. Mention your keyword or phrase ideally after every paragraph.

• While placement of the keyword is important, you should also consider the appearance of it. This can be done through different tags including h1 and/or h3.

• Get other sites to link to your web pages. You will gain much more popularity by doing this. This way you will also increase your votes and the more votes you get the more popular your site will become.

• When other sites link to you, make sure the link back to your site includes your keyword phrase. Only this will increase your popularity and bring you to the top of the rankings.

• Look for ways to attract your customers. Improving your ranking or increasing your popularity is not a very easy job. It takes a lot of time, effort and expertise to really get the work done properly. But someone who is able to get a hold of it will certainly benefit a lot.

About the Author:
The work of a Search engine optimization specialist is to drive more and more traffic towards a particular website using different methods and techniques.
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