Tips for Choosing Domain Names for SEO Purposes

February 17, 2012 by  Filed under: SEO 

SEO is a term that is used when referring to search engine optimization. SEO is used to increase your rank among search engine results. The higher you are ranked the more people who will become aware of your existence on the web. SEO is something that many of the higher ranking businesses have been using in order to maintain their high rank.

SEO is not only a tool that can be used by large businesses; you can also take advantage of the many benefits that SEO has to offer. Your first step would be to choose a domain name that will help in your SEO marketing. There are some steps you can take to ensure that the name you choose will help you get recognized by the most popular search engines.

  • To help distinguish yourself from other companies that are similar to yours you may want to choose a name that is hyphenated. This can help search engines distinguish between the words in your domain name and help it stand out from others that may be similar.
  • When choosing your domain name you should choose keywords or phrases. Domain names that have keywords in the name tend to be ranked higher by search engines. They have also been shown to drive more traffic to your website. This is also beneficial if other companies link to your website because their text will often include the keywords in your domain name.
  • If you are trying to attract local visitors to your website you may want to choose a domain name that incorporates the name of the city where your business is located.
  • To achieve the best SEO results you should use as many keywords in your domain name as possible; but do not make the domain name so complicated that it is hard to remember. The more focused your domain name is on the keywords the higher your page will be ranked.
  • If the domain name you want to use is already taken, you can always add a prefix or suffix to the name. This will help search engines recognize that your website is different than those that have a name close to yours.
  • When possible it is always best to sue extension for your website. Search engines tend to rank pages higher that feature extension as opposed to those that
  • If your business is located in a different country always be sure to use country specific extensions such as .co, .uk or; these will help inform visitors that your website is not located in the United States.

Choosing a domain name is an important step for guaranteeing the online success of your business. It is also important that your domain name be optimized to achieve higher rankings among search engines.

Brian Rasmussen is a website developer with over 12 years of experience in creating and managing websites; specializing in user friendly websites, SEO strategies, and e-commerce integration. For more information on what Brian can help you with visit DIY Website Tools or

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