How to Create An Online Sales Funnel

February 18, 2012 by  Filed under: PPC 

It feels really good to be getting more fans on your Facebook page, to be growing your email list, and to be driving tons of traffic to your site.

Whether you’re doing this through organic means or through paid advertising, it’s a good boost to the ego to be able to watch your analytics and see all your various metrics grow.

The problem is if you don’t have a solid plan to monetize all this growth, being popular will be your one and only benefit.

Creating a solid online sales funnel can solve this problem. It can sound a bit overwhelming at first, but all it is coming up with a map for how you’re going to lead your fans, visitors, and subscribers to the point of actually buying your product or service.

Below I’ll show you one simple online sales funnel you could use. Ideally you would want to expand and really flesh this out, but this will give you a basic idea to get you started.

This funnel assumes a very basic strategy. Yours is likely much more complex and multi-faceted.

Again, this is a very simple example, but it gives you the basic idea.

Some general questions you will need to consider when drawing up your funnel:

– Where do your Facebook fans come from?
– Where does your website traffic come from?
– What incentive is there for fans to visit your website?
– What is the primary purpose of your Facebook page?
– What incentive is there for website visitors to leave their email addresses?
– What are you going to do to keep your fans engaged?
– How are you going to monetize your website traffic?

It can be helpful to study your analytics and include detailed stats on your funnel. These can include:

– What % of your Facebook fans visit your website?
– Compare $$ amount spent by organic fans versus those who came to you through an ad
– Compare $$ amount spent by those who found your site through referrals or search engines versus Facebook
– What % of visitors never convert?
– What % of visitors leave their email addresses?
– What is the average # of emails sent to individuals before they make a purchase?

By tracking these stats and including them on your funnel, it’s easy to see at a glance what’s working, and what you could be doing better.

What does your sales funnel look like? Have you found having an online sales funnel helpful, or a waste of time? I’d love to hear your feedback!

P.S. In our Insights course, we delve into the specifics of each step of the online sales funnel. So if you’re feeling overwhelmed, this can be a good way to tackle the process with some support!

Jennifer Sheahan is the founder of The Facebook Ads Lab, a full-service ads agency specializing in Facebook PPC ads. The FBAdsLab provides ad campaign management, training, and mentor programs for marketers. The goal of the FBAdsLab is to help business owners learn all they need to know to be successful in advertising on Facebook; to take control of their traffic so they can stay ahead of their competition and be leaders in their field. Helping people understand Facebook marketing and delivering outstanding results are the most crucial aspects of the FBAdsLab mission.

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