Are You "Optimizing" Your Search Engine Optimization (SEO)?

February 22, 2012 by  Filed under: SEO 

Search Engine Optimization (SEO) has become increasingly important in helping to achieve high search engine ranking. Most people, when asked what is their preferred search engine, will answer with just: Google. Of course, there are also other search engines such as MSN and Yahoo! which act as key drivers of traffic to your website. How do we ensure that these search engines are listing our websites high in the search engine results? Let’s have a look at some of the fundamental aspects of SEO and some of the techniques used in online business.

So what is SEO and why is it important? In a nutshell: SEO is about increasing your website visibility. This is usually a process that is based on search engine results; optimizing by listing your website at the top-or near the top-of the search engine results pages (SERPs). That is why SEO is important in getting maximum exposure for your website by being listed at the top of search results which in turn drives traffic directly to your website. The end result is that potentially more business coming your way. SEO is tremendously helping businesses achieve or build greater online success.

The basics of SEO using keywords:

• Visitors, once they are on a search engine, e.g. Google, type in a specific query that contains keywords

• Google’s algorithms make a link between this query text and websites they have previously indexed and then displaying the most relevant SERPs.

•Site owners use this SEO technique to create stronger links between their site and keywords relevant to their site. If the site is successful in achieving this objective, the site will be listed high up in the SERPs for these specific keyword searches.

So now that we understand the basics of SEO, how do we “optimize” Search Engine Optimization?

The answer lies in using two different techniques that SEO specialists call off-site and on-site Technique.

Off-site Technique

Off-site SEO technique is based on factors from outside of the website itself, i.e. from other websites, that affect the website’s rankings. The most powerful off-site factor are Inbound Links. These are links on other websites that point to your particular website. The more inbound links that point to your website, the more likely your website is going to be high up in the Search Engine Results Pages.

So how do we get the best out of Inbound Links in order to optimize our SEO?

•Write in Article Directories: Article directories are a great way of getting the links to your website. It is also a very cost effective way to achieve SEO.

•Buy Links: Many website owners have used the option of buying links from other higher ranked but keyword-relevant sites. This helps generate more traffic from more popular and higher SERPs to your website.

•Get the bloggers to blog about you: Sending a polite e-mail to a blogger who shares the same keyword topics as you, to create a link to your website, can help to increase the inbound links to you.

On-site Technique

Having discussed couple of off-site techniques above, the onsite technique is based on utilising the features available within your own website to increase its SERPs status. As with all SEO techniques, there are many of them. However, to highlight a few important ones:

•Keyword-rich content: Identify a few keywords for your webpage that will get highly ranked in SERPs. Choose your keywords carefully, and its frequency throughout your webpage, to ensure a highly relevant SERPs status is attained. SEO experts recommend a keyword density of between 5-20%, though my personal opinion is that 20% may cause your readers to switch off like a car engine!

•Site design: Having your site well-laid out, well-coded and easy to navigate will be loved by search engines! Also ensure that your website is not burdened with Java, Flash or Frames as search engines prefer simple and elegant lay out, which helps the them to index your website faster and more efficiently.

•Update regularly: The more often you update your website, the more frequently Google will send its ‘crawlers’ to index your website. This is particularly beneficial for blogging sites. The result is that your new articles will appear in the index a lot faster!

Time Factor

It is completely possible that you are doing all the above techniques plus many others available in the market for SEO and increased traffic, however, the results seem to be weak. Don’t despair! Setting up a new site and ensuring it is ranking high and driving in traffic can take a lot of hard work, focus and strategic work. But if you can remain focused on your success, and keep putting the effort in, you’ll see that you have hugely “optimized” your website.

Would you like to know a highly effective way to optimise your SEO? Want to tremendously increase the flow of traffic to your website? Take a look at:

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