Typical SEO Services and Benefits Associated With Outsourcing Optimization

February 22, 2012 by  Filed under: SEO 

Typical SEO services offered by search engine optimization and marketing companies include, but are not limited to:

  • Website assessment to find pages and practices applied that may cause overall poor performance at search engines.
  • Keyword research to find the most relevant and sought after keywords relevant to a specific topic, industry, and target audience.
  • On-the-page and off-the-page assessment and optimization can involve internal and external link building, placement of headers, tags and keywords as well as usage of navigation menus for an improved user experience as well as helping the search crawlers to index a website.
  • Paid search optimization and marketing to help drive more traffic to a site through advert sponsored links at the search results pages.
  • Social media marketing which can include the creation and maintenance of a Facebook Fan page, blog creation and updating, submission of blogs to blog engines, and maximum usage of Twitter to drive traffic.
  • Design and development of the website to ensure that the design is user and search engine friendly as well as in line with the latest regulations regarding privacy and accessibility.
  • Monitoring of website traffic and reporting on such to help the website owner change the online marketing strategy according to search trends and changes in search engine algorithms.
  • Content generation, which involves the creation of quality content relevant to specific keywords and phrases.
  • Article marketing where the SEO, as part of services offered, commissions the writing and placement of articles at various article directories to ensure links to the website.
  • Press release writing where newsworthy content relevant to the specific website is created and submitted to online news networks.

Add-on SEO and Online Marketing Services

In addition to the above main services which can form part of online marketing packages, SEO companies also offer services such as:

  • Newsletter marketing
  • Viral marketing
  • Affiliate marketing
  • Banner adverts
  • SMS marketing
  • MMS marketing
  • Mobile marketing
  • Blog setup and marketing
  • Blog writing services
  • YouTube marketing
  • Email marketing

When to Make Use of a SEO Company

Many website owners have the expertise to design, maintain, optimize and market their sites effectively, but may lack the time and resources to do so on a regular basis. In such instances, the website owners will benefit from outsourcing the SEO to outside companies.

Most small business owners simply don’t have the skills or time to ensure proper search engine optimization and to keep the sites up to date. With freshness of content ranking high at search engines, the smaller websites often fall back to pages four to ten on search results simply because the pages are not updated regularly. By adding new and relevant content on a regular basis, a site can stay in the top results. In such an instance, it will definitely be beneficial to make use of the SEO services offered by online marketing companies.

Large corporate site owners may have the in-house resources to design the website and maintain the basics, but employing a team of optimizers, marketers and copywriters on a full time basis, may simply not be cost effective. In such an instance, outsourcing the SEO and online marketing will once again, be the best option.

Outsourcing the SEO and online marketing of a website helps to free up resources while also ensuring that experts take care of search engine placement. Finally, cost savings together with high visibility at search engines as well as an increase in sales are more reasons for making use of the SEO services offered by online marketing companies.

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