Converting Visitors Into Leads With Web Videos

February 23, 2012 by  Filed under: Video 

The ideal web video should be constructed with the goal of drawing in every visitor who comes to your website, turning them first into a lead and then into a sale. This transformation is the most important job of any good web video. Placing web videos both on your company’s site and on video sharing sites such as YouTube, is one of the simplest and most effective means of endorsing yourself by informing potential clients of your business’ products and services. These videos allow you to tell your company’s story, explain your products and services, and turn visitors of your site into genuine sales leads.

Always take into consideration the message you want to convey with your web video. Ideally your video should achieve a number of goals. A good video should inspire in its viewers a desire to learn more about your products and services, to contact your company for more information, and/or to place an order then and there. A video’s success can be measured in the number of viewers who then decide to contact you, make a purchase right away, or share the video through social media sites or blogs.

The main focus of your web videos should be as a means of turning viewers into sales leads for your business. Your web video can be the ideal means of doing just that if it is produced with a few specific goals in mind. First, your video should convey a clear and concise message that relates directly to your business and clarifies all sales points regarding your products and services. Your video should contain visuals, graphics and charts which function alongside your message as a means of illustrating to the viewer how your products and services work and how they can help the viewer. Next, a call to action should be made, making viewers aware of the best means of contacting you or of ordering your products and services. Also, in order to have the best possible impact, your video should contain a humorous or exciting element which grabs the viewer’s attention and keeps them involved as well as inspiring in them a need to learn more about your company and the products and services you provide.

Due to shortening attention spans, web research has shown that your website has one ten second opportunity to entice the viewer. If this opportunity is missed, chances are that visitor will never return to your site. Therefore, in order to make the most of this brief opportunity, you will need to find a means of capturing the visitor’s attention the moment they land on your site. Using web video on your site is the perfect means of instantly achieving this goal, as well as enticing the viewer to learn more about your company. Web videos have become a highly efficient marketing tool as they are both inexpensive and effective. So long as your web video meets these few basic criteria and presents a professional appearance, then you should have no problem capturing your visitors’ attention and turning them from a lead into a sale

J.T. Moore is the founder and Producer of Killer Productions, established in 2001. Killer Productions is a full-service Internet video production company.
We specialize in creating effective web videos and web commercials for any industry, product, or service. In addition, the Killer Productions team are experts in developing and implementing profitable web video marketing strategies and video SEO tactics. It is our goal to bring visibility, thereby increasing Internet sales or leads through the proper use of videos and video SEO marketing strategies. Learn more about us by visiting or follow us on Twitter: @killer_video

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