5 Basic SEO Tips

February 27, 2012 by  Filed under: SEO 

SEO or search engine optimization is a method that a webmaster can use to increase their website’s search engine ranking. The higher a website’s search engine ranking, the higher the number of visitors that will visit the website through search engines. Below are 5 basic tips that I have written to help you increase your search engine ranking. I hope you find it informative.

1. Design a SEO friendly website. You should design a SEO friendly website so that web crawlers would be able to index all the content on your website. Web crawlers are software that index and store the data about the websites that they have visited. You should also take note that when designing a SEO friendly website, you should never ever use frames, JavaScript elements and flash elements

2. Link building. In order for your website to rank high in search engines, you would have to get as many links as possible from websites that are in the same niche as your website. This is because search companies rank websites by the amount of related links linking to the website. You can get links by posting useful posts and comments that contain the link to your website on do follow forums and blogs that are related to your niche. You must also remember not to waste your time by posting posts and comments on forums and blogs that are no follow as search companies would not give any weight to the links in these websites.

3. Keywords. You should place your most important keywords in your title tag and the meta description tag as search companies give the most weight to keywords in these two tags. One thing to note when using keywords for SEO purposes is that you should never use too many of the same keyword in an article as your website would be penalised by the search companies. The ideal number of the same keywords that you should use in your article is 2% of the total article word count.

4. Monitor your SEO campaign. You need to monitor your campaign frequently so that you can know which methods are working and which methods are not performing quite well and need some tweaking. You can monitor your campaign by checking your referral logs to see where your visitors come from. You can also monitor your campaign by going to Alexa website.

5. Adding a Sitemap. A Sitemap is a XML file that lists all the web pages in your website. A Sitemap improves your search ranking as search engines would find it easier to index your website as they would be able to find all the webpages in your website including web pages that have little or no links to other webpages in your website

If you wish to know more about SEO or wish to increase your website’s search engine ranking using SEO, you can subscribe to our FREE SEO e-course. If you are interested, please click on the link below for more information on how to subscribe for our FREE e-course

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