Proven Solid Email Marketing Advice

February 27, 2012 by  Filed under: Email 
 

Do you take the time to look at your email? like many other people it’s very possible you check your inbox at least two times a day. It is helpful to use email, in order to find and stay in contact with your target audience. The following tips have some of the best email marketing strategies developed to date.

Prior to contacting any consumer through email be sure to get their permission. All unrequested emails are spam, whether or not that was the intention of the sender. If you are flagged as being a spammer, it also puts you at risk of being in violation of the policies of both your ISP and your email provider.

You do not want your customers to become bored or overwhelmed by the amount of content in your marketing email. Each email should have one clear message. Determine the one message that you need to get across in the email and focus on that idea. Do not being bombarded with superfluous data.

Avoid using too many graphics in your marketing newsletters. Some email readers block graphics by default and if you are relying on graphics to get your message across, some readers won’t get that message. The spam folder is the likely destination for photo laden email.

Don’t email without first asking if it’s OK. When you send out unsolicited emails, you risk receiving mass amounts of complaints and becoming known as a spammer. This will result in unread emails and wasted marketing dollars. In addition, many people will opt out of your emails, preventing them from receiving any future mailings, you even risk penalties from your service providers if you end up being labeled as a spammer.

Your messages should be made as personal as possible. Customers respond more favorably to these kinds of messages over ones that are more impersonal or bland.

Even when you find something that is working for you, be testing out new strategies and techniques that you learn about online or from somewhere else. Your email marketing content should be attention grabbing. Change strategies that are proving ineffective. You may have to try a couple different things.

Your customers are busy people, so don’t bore them with information that they can’t use. Do not bore or overwhelm them with strong sales tactics. Instead, give them information they can use, such as solutions to problems or new uses for familiar products.

Layouts are very important to consider in email marketing. Even though graphics and animation might look nicer, spam filters may automatically block your emails or your graphics. For this reason, ensure that important or urgent information appears in plain text. Make use of links that direct readers to your website where you can include all of the graphics you like.

Reaching customers by email makes it easy to increase your business. Using email is one of the most basic ways to communicate with business customers.

Tony Mena The Network Warrior is a Networker and Marketer – Expert on mobile marketing – Shows you on http://tonymena.net how you and your company can benefit from mobile marketing and more.

Article Source:
http://EzineArticles.com/?expert=Tony_Mena

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