Relationship Between SEO and Designer

February 27, 2012 by  Filed under: SEO 

SEO optimisation is hard work. As a SEO professional, I should know. Every day I sit in front of my monitor-and try very hard to satisfy my clients. Failure to satisfy, for a SEO professional like me, is not a viable option. A dis-satisfied client is not going to give me repeat business. Therefore, success to me is compulsory if I want to be financially independent.

My duty as a SEO optimisation expert starts from talking to the client at the initial stage. I have to know what the client wants to say. Often this is the hardest part as some clients remain incommunicado during the meeting session. Then suddenly finds a voice when I bill him for a nice amount. As a client you must raise objections (or whatever) in the initial stage itself. If you do not do so, search optimisation at a later stage can be a potential failure. Remember, you cannot radically alter the design of the website after submitting it into search engines. Frequent design changes means lower ranking in Google, Yahoo, Bing and in every major search engine.

A website must have good design. A great looking website sells its products better than its shabby competitors. The job of a SEO is to attract visitors to the site. It depends on the visitor’s discretion whether he or she would proceed further or not. The site should also be navigable. The visitor must find what he wants in a single sweeping visual scan. He or she must not hunt in the design for a link. As a SEO professional, I always stress to my clients about the importance of simplicity. The simpler the site is, the greater the comfort factor of the browser. The site should also be friendly to the layperson. Not everybody is an Information Technology professional. Regional culture should be taken into account when designing a website. A design pleasing in one corner of the world may be considered deeply offensive in another part of the globe. Colors should be used keeping color-blind people in mind. Some colors appear similar to those with lesser color differentiation capabilities.

A SEO professional like me fears one thing over many other- a paying client or a boss who does not know the job. It is very easy to criticize a work. But it is very tough to do the job yourself. My advice to pseudo-bosses: please do not harass the professional if you do not know how the process works. SEO optimisation takes time- a minimum of three months is required to see the effort come to fruition. Any less time than that- and the client is being lied to. Patience is the key to this business.

James Blatt is the author of this article. He is a SEO professional and his work cum hobby is SEO Optimisation. His weekends are spent camping and mountain biking. He lives in Sydney, Australia.

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