Terrific Email Marketing Ideas To Jumpstart Your Business

February 27, 2012 by  Filed under: Email 
 

It’s critical that the people you send email marketing messages to are pre-qualified. The best way to lose your customers is to send them emails they’re not expecting. This article contains several tips to ensure that your emails are communicating well with your target audience.

* Your subject lines should be less than 60 characters. Longer titles could be reduced to this length and critical words could be lost. More importantly, 60 characters usually provides your subscribers with more than enough information to decide whether they want to read your message or delete it.

* Short – marketing emails are the most effective. Use clear, direct language. Show readers that you respect and value their time. Readers will probably read the whole message, if it is short and direct.

* Double confirmation for newsletter opt-ins. People mistype their email address, so this can ensure they input it in correctly. Having them confirm their e-mail will eliminate mistakes caused by this.

* Always ask permission before sending people marketing email. No one likes unwelcome messages in their inbox. Concentrate your efforts on marketing strategies that are well received.

* One key tip for those looking to improve their email marketing strategy is to build an organic list. Don’t send out emails to customers on purchased email lists who are not interested in your products. Instead, give your customers a place to sign up for your listings, both on the Internet, and in your store.

* Put links to your subscription form on your website. There should be something in it for them, You need to make it clear to potential subscribers that you will not sell or rent their information to third parties if they sign up. Your success in attaining customer information has a direct bearing on the success you can achieve with your email marketing campaign.

* Be sure that you have your reader’s permission prior to adding them to your mailing list. If you send email without their consent you will come off as a spammer, and create a bad impression of your brand. This could damage your reputation as well as make ISPs block your emails by putting you on a black list.

* Emails are a great way to add a personal touch to your interaction with clients. When marketing through email, make sure that your messages are concise and that they get right to the point. Few people will want to read an email the length of a novel! If needed insert links so your readers can get more information.

Using the suggestions of this article will help you to create useful emails designed with the recipient in mind. And you will start experiencing the great benefits available through a savvy email marketing campaign.

Tony Mena The Network Warrior is a Networker and Marketer – Expert on mobile marketing – Shows you on http://tonymena.net how you and your company can benefit from mobile marketing and more.

Article Source:
http://EzineArticles.com/?expert=Tony_Mena

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