Advantages Of Using Video Marketing To Capture Attention

May 16, 2012 by  Filed under: Video 

Whenever a source sends a message there are reasons for doing so and when objectives are not achieved this is seen as failure. There are hundreds of people trying to communicate and it is only those who package their message well captures the attention of the audience. Video marketing is commonly used because it gives the corporate world an efficient way of informing consumers.

When audio visuals are used, marketers are able to pass messages effectively because this medium enables them to appeal to several senses. The use of images and sound is able to elicit feeling and better understanding of the idea. A big number of people prefers watching a video rather than reading or listening to an audio recording. Watching the message needs less attention and this is able to retain individuals who would have opted to do other things.

Using videos increases the duration of retention as this has been researched and proven using television advertisements. The target audience is likely to remember most of what they saw and heard unlike when other modes of communication are used. This becomes the best way of presenting products, explaining the manufacturing process, explaining how products work in addition to other corporate communication.

Technology has allowed entrepreneurs to use audio visuals unlike some years back where the only channel was television. The internet has enabled marketers to effectively communicate without spending millions in buying advertising space. Today a company can use social websites, its website and electronic mails to distribute videos.

Technology has also allowed cheap production because things like cameras, editing suites and other necessary items are sold at pocket friendly prices. This has increased the number of producers and for them to combat competition they are ready to charge considerable rates. The fact that companies can afford the equipment enables them to have an in-house department that handles their productions. Marketers can afford to produce and disseminate information regularly without spending a lot of money.

The use of audio visuals wins the trust of audience because many people understand that it takes time, resources and effort to produce the messages. This creates an impression that firms involved are serious and they care about their images thus working hard to capture attention. Success starts with the impression that the target audience has and this is one of the ways to create a favorable attitude.

When using search engines internet users are unlikely to check what is listed in the second page of the results. Videos are given more priority than text, pictures and audio files thus giving communicators more chances of passing their messages. Adding videos on a websites helps in ranking it and making the company more noticeable.

Researchers have found that more than 75 percent of the people who use internet frequently watch videos. This makes this medium effective if it is well packaged and utilized by companies or private entities. The best way of making use of Video Marketing is professionally packaging the message, using the effective channels and using the right keyword.

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