Effective Email Marketing: Handy Tips to Help You Succeed

May 16, 2012 by  Filed under: Email 

While strategizing about effective email marketing campaigns, one has many things to consider, since there are so many variables that can have an impact on the entire activity. Following are a few tips that can help organizations drive better results from their marketing initiatives. All it takes is paying a little more attention:

· The most important thing is to decide what one wants to convey to the existing customers. Too often, marketers end up confusing the target audience about what the message is all about. The basic rule to follow is that the communication should always have a unified message that is conveyed to the person reading it via words and visual elements.

· While discussing about a product or service, it’s important to talk about its benefits rather than features. The difference lies in the fact that while features make an offering unique and help it stand apart from competition, benefits make the offering beneficial for the consumer. Hence, it’s important to highlight how using a particular product or service is going to help the end use achieve one or more of their objectives by simplifying a task, working more efficiently, etc.

· Effective email marketing means being focused towards the needs of the customer. Hence, using pronouns like ‘you’ adds a personal touch to an otherwise impersonal communication, and goes a long way in ensuring that the prospect feels that the brand is concerned about his needs.

· A call to action button is extremely important for effective email marketing, and one certainly needs to give the prospect a chance to ‘do something’, so to speak. The most frequent and unexpected mistake is to place a link to the company or product website within the text. One needs to ensure that the centerpiece of the communication, i.e., the gateway that connects the customer to the brand, needs to be highlighted prominently.

Just by following these simple tips, one can drive great benefits out of email marketing campaigns.

An auto-responder is one of the most effective email marketing tools that can be employed very easily to improve conversion rates, and consequently, generate better revenues. And this is because more often than not, marketers are so focussed concentrating on quantity that they do not get time to improve the quality. The reason why such a scenario has prevailed is because they are accountable for increasing sales, and until and unless a reliable means to take care of email delivery is available, the struggle between quantity and quality will continue.

Fortunately, the effective email marketing tactics can now be taken to the next level with an auto-responder, which gives more time to focus on things that really matter, because let’s face it, until and unless the message is impactful, there is no chance that the recipients will respond in an affirmative manner. Hence, it is imperative that this leap in the evolutionary cycle of email marketing be taken, to keep pace with competition, and be in a better position to overtake the latter. The consumers already have so many options that it’s quite easily to be ‘out of sight, out of mind’. An auto-responder can manage this situation pretty comfortably.

CruzeConnect is a full-scale email marketing and email strategy service, created to deliver the most effective email campaigns in conjunction with fulfilling the business goals of our clients.
(CruzeConnect Headquarters)
A-6, Bhagirath Colony, C-Scheme,
Jaipur,Rajasthan, INDIA 302001
Phone: +91.9214 00 00 22

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