Mini-Series: "How To Start Making Money From Your Website" 2: Tools and Services

June 26, 2012 by  Filed under: PPC 

In the last article, we covered ways to make money via Advertising. In conjunction to this, there are tools and services out there that you can utilize to make money from your website.


Tools can mean anything from a plug-in, widget or add-on to a website that you can use to make money from. One of the simplest tools is Widgets. They are one of the latest trends on the web that let you monetize your website.

Examples include Widgetbucks and SmartLinks. Some of these services operate under a Cost-Per-Cick scheme, others behave like text link ads, others yet leverage affiliate links.

Their main differentiator, however, is the fact that they work as web widgets, making it easier for the user to plug and play the service on its website.


These are generally things you can do for other people that you can charge for. There are some laborious tasks such as proof-reading and administrative things that people don’t want to do and are happy to pay you for. 2 great ties are and They are websites that allow you to list services you are prepared to do for a cost. At you can charge $5 for every service and at you can charge $4.

If you have a particular skill or are knowledgeable about things… possibly even just very willing, then sponsored reviews may be a great avenue for you to take. It does exactly what it says on the tin, people pay you to review them.

PayPerPost pioneered this model, with much controversy on the beginning (related to the fact that they did not require disclosure on paid posts). Soon other companies followed, most notably Sponsored Reviews and ReviewMe, refining the process and expanding the paid blogging model.

Joining one of these sponsored reviews marketplaces will give you the opportunity to write sponsored posts on a wide range of topics. Not all bloggers are willing to get paid to write about a specific product or website (because it might compromise the editorial credibility), but the ones who do are making good money out of it.

If your blog has a big audience you could also offer sponsored reviews directly, cutting off the commissions of the middleman.

RSS Feeds:

These are great as they offer real-time updates to your subscribers. With the quick adoption of the RSS technology by millions of Internet users, website owners are starting to find ways to monetize this new content distribution channel.

Feedburner already has its own publisher network, and you can sign-up to start displaying CPM based advertising on your feed footer. Bidvertiser recently introduced a RSS feed ad option as well, with a PPC scheme.

Sponsorship of a column or an event:

If you website has specific columns or events (e.g., a weekly podcast, an interview series, a monthly survey, a special project) you could find companies to sponsor them individually.

This method increases the monetization options for website owner, while giving advertisers the possibility to target a more specific audience and with a reduced commitment.

Mashable illustrates the case well. They have several advertising options on the site, including the possibility to sponsor specific columns and articles, including the “Daily Poll” and the “Web 2.0 Invites.”

Problogger also runs grou- writing projects occasionally, and before proceeding, he publicly announces the project asking for sponsors.

Premium Content:

Some websites and blogs give away part of their content for free, and charge for access to the premium content and exclusive tools.

SEOMoz is a good example. They have a very popular blog that gives advice and information on wide range of SEO related topics. On top of that visitors can decide to become premium members. It costs $48 monthly and it grants them access to guides, tools and other exclusive material.

There are some useful services and tools available to you now to add to your site to start making money from it. Coupled with advertising from volume 1 of this series, you can start to make money quickly.

Check back soon for part 3.

To benefit from working with a specialist consultant who really can work for you, head over to You will find FREE marketing and monetization tips as well as friendly staff who can offer you the help and advice to maximise the revenue of your website. Sign up to the Newsletter to receive tips straight into your inbox.

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